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Exam (elaborations)

D373 PA - Applies Strategic Marketing Tools and Methodologies Test Questions Solved Correct.

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  • Module
  • WGU D373
  • Institution
  • WGU D373

What is a new company entering an established industry with groundbreaking ideas or products known as? - Answer Disruption What is a key factor for product success when a company releases a product that creates a new product category? - Answer Consumer education What is the riskiest gro...

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  • October 23, 2024
  • 3
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • WGU D373
  • WGU D373
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D373 PA - Applies Strategic Marketing
Tools and Methodologies Test Questions
Solved Correct.
What is a new company entering an established industry with groundbreaking ideas or products known
as? - Answer Disruption



What is a key factor for product success when a company releases a product that creates a new product
category? - Answer Consumer education



What is the riskiest growth strategy for a company according to the Ansoff Matrix? - Answer
Diversification



Which growth strategy in the Ansoff Matrix is represented when a company develops a new product for
a new market? - Answer Product diversification



What describes the creation of a minimum viable product (MVP)? - Answer Developing a product that
meets the basic needs of the customers



Which methodology fulfills the basic needs of customers with the intent of building a more useful final
version based on user feedback? - Answer Minimum viable product



A car dealership calls a new customer to ask about their buying experience. Which research method is
this? - Answer Personal interview



Which type of research method are focus groups, personal interviews, and shopper interception? -
Answer Offline



After a product launch, a company wants to know the general public opinion of its new product. Which
research method should the company use? - Answer Social sentiment

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