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WGU D381 E-Commerce and Marketing Analytics Exam Questions and Answers 100% Solved
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WGU D381 E-Commerce and Marketing Analytics Exam Questions and Answers 100% Solved When it comes to Google marketing analytics, why is the number of impressions important? - The number of impressions help a business assess whether its campaign is on track based on the parameters set by it. A ...

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  • October 23, 2024
  • 40
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • wgu d381 e commerce and marketing analytics

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  • WGU
  • WGU
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©JOSHCLAY 2024/2025. YEAR PUBLISHED 2024.
WGU D381 E-Commerce and Marketing

Analytics Exam Questions and Answers

100% Solved


When it comes to Google marketing analytics, why is the number of

impressions important? - ✔✔The number of impressions help a business

assess whether its campaign is on track based on the parameters set by it.

A group of individuals have set up an e-store and are running a digital

campaign to understand the effectiveness of the design of the e-store.What

is the use of Google Analytics in this case? - ✔✔To help assess data

pertaining to the design factors that correlate with the campaign goals

Maria at Whole Pine, Inc. is tasked by her supervisor with evaluating the

paid traffic data for the company's online store to determine the success of

the latest digital advertising campaign in achieving the campaign goal of

increasing the click-through rate from 3% to 7%. How is paid traffic directly

correlated with the campaign goal for the online store? - ✔✔Paid traffic

,©JOSHCLAY 2024/2025. YEAR PUBLISHED 2024.
helps to determine the current success of sales strategies for a product that

is being advertised.

Daniel at Whole Pine Inc. is tasked by his supervisor with segregating

direct traffic data for the company's online store and analyzing the

effectiveness of its online campaign across various social media

platforms.Which type of traffic should Daniel focus on in this case? -

✔✔The traffic that focuses on the number of customers that a business is

getting daily

A data scientist for a marketing organization has used spreadsheets to

perform basic data analysis of the organization's current campaign.

However, the data scientist now wants to perform customized data analysis

to create comprehensive campaign performance reports.What is an

efficient approach in this case? - ✔✔The data scientist should use the data

analysis libraries available in Python for data mining and data processing.

A marketing team has created spreadsheets and charts to present user

data related to a campaign. However, the team also wants to present real-

time data and insights about the campaign to its stakeholders as well as

share customized reports with its stakeholders. The team decides to use

Google Data studio for this. What is the importance of Google Data Studio

,©JOSHCLAY 2024/2025. YEAR PUBLISHED 2024.
in this case? - ✔✔It allows visualization of campaign data using

dashboards and customer reports.

A company is running a campaign to increase product sales, and the

marketing team of the company is tracking campaign data using Google

Analytics. The team decides to use funnel exploration to visualize the steps

that users take to complete a task such as making a purchase. How is the

use of funnel exploration beneficial in this case? - ✔✔It helps the team to

understand how successfully users are completing each stage in order to

improve inefficient customer journeys.

A marketing specialist of a company is using the explorations feature in

Google Analytics to track the data of the company's latest advertising

campaign.Which information is the marketing specialist going to find if they

use the cohort technique in this case? - ✔✔Insights about a group of users

who share common attributes

What should a business do to ensure that web analytics tools are capable

of monitoring and tracking website performance during a campaign? -

✔✔Run a piece of code or a tag on each website that needs to be

monitored to make web analytics tools aware of them

, ©JOSHCLAY 2024/2025. YEAR PUBLISHED 2024.
A company is working on three digital advertising campaigns, with the

marketing goal of increasing brand awareness. Which approach should this

company take to efficiently monitor the progress of each campaign? -

✔✔Set a specific performance goal for each campaign

The marketing team of a company wants to increase the efficiency of the

company's latest digital marketing campaign. So the team decides to link

the Google Ads account to Google Analytics. What is the benefit of linking

the two Google platforms in this case? - ✔✔It enables the team to merge

data about conversions from Google Ads with data about audience

demographics in Google Analytics.

An e-commerce website plans to run A/B tests to determine whether it

should change the color of the "Checkout" button from orange to green.

The company then creates a hypothesis to explain the "how" and "why" of

the experiment.Why is it important to have a strong hypothesis in this

case? - ✔✔It makes it easier to quantify the results and communicate them

to stakeholders.

A pet adoption center ran an A/B test to determine whether replacing dog

videos on its website with cat videos will lead to more adoption inquiries.

The center developed the following hypothesis: "As the research shows

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