MGT 103 - [Eberhard]
Questions And Answers
Target Marketing one or more specific groups of potential consumers toward which an
organization directs its marketing program
Visionary organizations: foundation + direction = strategy
5 things visionary organizations do anticipate future events + r...
, MGT 103 - [Eberhard]
Questions And Answers
barriers to entry are business practices or conditions that make it difficult for new firms to
enter the market
the competitive forces of barriers to entry are capital requirements, advertising
expenditures, product identity, distribution access, cost to switch
regulation consists of the restrictions that state and federal laws place on a business with
regard to the conduct of its activities
Customer buying factors features and capabilities, visceral/emotional connection, quality,
company image, price, recommendation, product warranty
Market research is the process of defining a marketing problem and opportunity,
systematically collecting and analyzing information, and recommending actions
Market analysis secondary market research; a high level fact based historical on the
market you are entering; lay of the land
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