Title page – Assignment Title: Features contributing to the success of contrasting businesses
Contents page (including subheadings and page numbers)
This will include all sections for the whole of assignment 1 – P1, P2, P3, M1, M2, D1
1.0 Introduction
Describe what a business is, with examples.
Using the information (scenario and task information) on the assignment brief for the whole
assignment – write up what you are doing for your introduction.
Introduce the two businesses you are going to write about in this assignment.
History – When and who first started the business? Was it ever under sole trader ownership, or
LTD? When and how did the business grow? When was it registered on Companies house?
For pass standard, learners will carry out research that allows them to clearly link familiar
and obvious features of the businesses to success factors.
2.0 P1. Explain the features of two contrasting business
Introduction to the features of a business – brief overview of what the features are.
2.1 Ownership and Liability
Introduction into the types of ownership and different liability.
2.1.1 Business 1
Ownership and liability of Business 1 - What type of legal business structure does the business
have now? (LTD, PLC etc etc). What is the legal entity of the business? (who has liability? Is it
unlimited or limited? How?) - If PLC you need information from London Stock Exchange, if LTD
you need information from Companies House.
2.1.2 Business 2
Ownership and liability of Business 2 - What type of legal business structure does the business
have now? (LTD, PLC etc etc). What is the legal entity of the business? (who has liability? Is it
unlimited or limited? How?)
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2.2 Purposes
Introduction into the purpose of businesses – general – Supply of products or services?
Difference between for-profit and not-for-profit businesses
2.2.1 Business 1
2.2.2 Business 2
2.3 Sectors
Introduction to all four sectors of business
2.3.1 Business 1 – what sectors does your business operate in – what do they do in each sector?
2.3.2 Business 2 – what sectors does your business operate in – what do they do in each sector?
2.4 Scope of business activities
Introduction into the scope of business – local, national, international
2.4.1 Business 1 – local, national, international? Talk about the growth of the business –
basically a timeline of the business from start-up. For example - first store/product/service
information – dates, destinations. Did your company start franchising? When, where, how?
2.4.2 Business 2 – local, national, international? Talk about the growth of the business –
basically a timeline of the business from start-up. For example - first store/product/service
information – dates, destinations. Did your company start franchising? When, where, how?
2.5 Size
Introduction into the size of businesses
2.5.1 Business 1 - How many people are employed? Is it micro/small/medium/large
2.5.2 Business 2 - How many people are employed? Is it micro/small/medium/large
2.6 Reasons for success
Introduction into reasons for success – how these differ depending on the type of business
(profit or not for profit), and its aims and objectives – eg clarity of vision, innovative products or
processes. Include vision, mission, values of each company.
2.6.1 Business 1 - Link familiar and obvious features of the businesses to success factors.
2.6.2 Business 2 - Link familiar and obvious features of the businesses to success factors.
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