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Straighterline Business BUS 102 Straighterline Principles of Marketing MARK 30653 Exam 2 Proff Nethery Review Questions with Verified Solutions | 100% Pass Guaranteed | Graded A+ |£12.18
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Texas Christian University
Straighterline Business
BUS 102 Straighterline Business Principles of
Marketing MARK 30653 Exam
Course Title and Number: BUS 102 Straighterline
Business Principles of Marketing Exam
Exam Title: BUS 102 Straighterline Business Principles of
Marketing Exam
Exam Date: Exam 2024- 2025
Instructor: [Insert Instructor’s Name]
Student Name: [Insert Student’s Name]
Student ID: [Insert Student ID]
Examination
180 minutes
Instructions:
1. Read each question carefully.
2. Answer all questions.
3. Use the provided answer sheet to mark your responses.
4. Ensure all answers are final before submitting the exam.
5. Please answer each question below and click Submit when you
have completed the Exam.
6. This test has a time limit, The test will save and submit
automatically when the time expires
7. This is Exam which will assess your knowledge on the course
Learning Resources.
Good Luck!
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, Straighterline Business 2024-2025
BUS 102 Straighterline Principles of Marketing MARK
30653 Exam 2 Proff Nethery Review Questions with
Verified Solutions | 100% Pass Guaranteed | Graded A+
|
Read All Instructions Carefully and Answer All the
Questions Correctly Good Luck: -
domestic marketing - Answer>> marketing within one
nation with no cross-border business activity (home
country)
global marketing - Answer>> targets markets throughout
the world; a standardized marketing strategy across
the globe
ex: Apple
international marketing - Answer>> marketing strategy
of opening a subsidiary to serve local markets. Pays
attention to local customers, distribution channels, etc.
ex: Nike
multinational corporations - Answer>> heavily engaged
in international trade beyond exporting and importing;
move resources, goods/services, skills across national
boundaries, may have several worldwide headquarters,
less than 1% of US companies (taking it to the next
level)
global marketing standardization - Answer>> production
of uniform products that can be sold the same way all
over the world ex: Apple, Coca-Cola
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, multidomestic strategy - Answer>> subsidiaries of
multinational firms are allowed to compete
independently in domestic markets (think SBU's but for
multinational companies)
5 external environment facing global markets -
Answer>> culture
economic development
natural resources
political structure
demographic makeup
culture - Answer>> the common set of values shared by
its citizens that determine what is socially acceptable
economic development - Answer>> developed country-
complex, sophisticated industries
less developed country- basic industries
China and India are two of the highest growth rates in
the world, largest populations but among the highest
levels of income disparity ex: China and India
global economy - Answer>> economies around the world
closely interwoven
natural resources - Answer>> differences in natural
resources create international dependencies, shifts in
wealth, inflation and recession, export opportunities if
resources are abundant, and stimulus for military
intervention
political structure - Answer>> no private ownership
minimal individual freedom
or little central government maximum personal
freedom
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