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Pearson Edexcel Level 3 GCE
Wednesday 15 May 2024
Morning (Time: 2 hours)
Economics B
Paper reference
9EB0/01
Total Marks
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May economics
Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel Level 3 GCE
Wednesday 15 May 2024
Morning (Time: 2 hours) Paper
referenc
e
9EB0/01
Economics
B
🞍 🞍
Advanced
PAPER 1: Markets and how they work
You do not need any other materials. Total Marks
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• Fill in the boxes at the top of this page with your
centre number and candidate number.
•
• Answer
name, all
Answer the questions in the spaces provided
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questions.
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• The total mark for this paper is 100.
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question.
AREA
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Read the following extracts (A–E) before answering
Question 1.
Write your answers in the spaces provided.
Extract
A
TUI Group lose market share to Jet2holidays
The TUI Group (TUI) has finally responded to being overtaken by Jet2holidays as
the UK’s largest tour operator.
TUI Chief Executive Sebastian Ebel said: “We want to be the market leader not only in
numbers but also in quality. We want to grow stronger than our competitors.” 5
The firm aims to take market share from rivals by broadening its product offering
and looking beyond its traditional core package-holiday customers. It is
AREA
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targeting the larger and higher growth segments of the leisure market, such
as accommodation only,
flight only, car hire, tours and experiences.
Sebastian Ebel referred to these potential new customers as ‘energised adventurers’ and 10
‘travelistas’. Energised adventurers are older, confident, more affluent and
adventurous holidaymakers interested in culture and exploration. Travelistas are
younger, independent and adventurous travellers who spend less on a holiday but
travel more often.
TUI reported record holiday bookings for summer 2023 and 2024 now that global
travel restrictions have been lifted for consumers.
15
(Source: adapted from https://travelweekly.co.uk/news/air/jet2-has-done-very-well-filling-
gap-thomas-cook-left-says-tui-chief)
Extract B
Statement of comprehensive income of TUI Group Q3 2023 and Q3 2022
AREA
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