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MRKT 310 Marketing Principles Assignment 3 - Market Communication Recommendation £6.52   Add to cart
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MRKT 310 Marketing Principles Assignment 3 - Market Communication Recommendation
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  • Module
  • MRKT 310
  • Institution
  • MRKT 310

The assignment was completed for the Marketing Principles course through the University of Maryland Global Campus. The assignment covered the Disney+ streaming service with marketing messages, communication tools, recommendations, and a summary. I received an A.

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Document information

  • October 26, 2024
  • 16
  • 2023/2024
  • Presentation
  • Unknown

Subjects

  • marketing
  • mrkt 310
  • presentation
  • disney
  • marketing message
  • market segment
  • communication
  • recomendation
  • assignment

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  • MRKT 310
  • MRKT 310

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dtahoe

Content preview

Market Communication
Recommendations Presentation
<Name>
University of Maryland Global Campus (​UMGC)
MRKT 310 Marketing Principles
Professor: <Name>
<Date>



(Disn

,Agenda
Slides 3-8 I. The Marketing Message

Slides 8-11 II. The Marketing Communication Tools

Slides 11-14 III. Recommendations

Slides 15-16 References

, I. The Marketing Message
• The primary target is the technological proficient Millennials or
Generation Y between 28 to 43 years old and their families.
• Approximately 93 percent of this generation and their families ow
smartphones with over 80 percent using social media daily (UMG
2024, “Week 4: Segmenting and Targeting Markets and Customer
para. 49).
• Millennials also make up 42 percent of the subscribers, but only 2
percent of the users at this time (Shewale, 2024).

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