Introduction To Mass Communication Exam Questions with Complete Answers Rated 100%
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Introduction To Mass Communication
Institution
Introduction To Mass Communication
Introduction To Mass Communication Exam Questions with Complete Answers Rated 100%
Which of the following statements regarding the differences between the Osgood-Schramm mass communication model and the interpersonal communication model are correct? - Answers 1.Interpersonal communication involve...
Introduction To Mass Communication Exam Questions with Complete Answers Rated 100%
Which of the following statements regarding the differences between the Osgood-Schramm mass
communication model and the interpersonal communication model are correct? - Answers
1.Interpersonal communication involves a message, whereas mass communication involves "many
identical messages."
2. In contrast to just a few receivers in interpersonal communication, mass communication involves
many receivers.
3.The mass communication model specifies feedback, whereas in interpersonal communication there is
clearly defined instance of feedback.
When we use our feelings as a point of departure for meaning making, we are using which of the
following media literacy skills? - Answers the ability to distinguish emotional from reasoned reactions
when responding to content and to act accordingly
In its simplest form, ______ is the transmission of a message from a source to a receiver. - Answers
Communication
Which of the following is the best example of inferential feedback for a movie that has just been
released? - Answers the number of tickets sold on opening weekend
James W. Carey's cultural definition of communication asserts a link between communication and -
Answers Reality
Virtually all definitions of culture recognize that culture is - Answers Learned
True or false: Culture serves a purpose. - Answers True
In a pluralistic, democratic society, such as that of the United States, cultural values - Answers are often
openly contested.
Micaela, a foreign exchange student in Estonia, is from California. Her classmates in Estonia assume she
owns a gun and eats hamburgers all the time. This is an example of which of the following? - Answers
Micaela is being defined by her American culture
One problem with Lasswell's simple model of communication is that it fails to account for the fact that
there must be a(n) ______ of meaning in order for communication to take place. - Answers Sharing
Examples of encoding in communications include - Answers printing.
speaking.
writing.
, The process of creating shared meaning between the mass media and their audiences is known as -
Answers mass communication
When we use our feelings as a point of departure for meaning making, we are using which of the
following media literacy skills? - Answers the ability to distinguish emotional from reasoned reactions
when responding to content and to act accordingly
Irish American neighborhoods, sorority houses, and people who live in the suburbs are all examples of
______ in the United States. - Answers co-cultures
In communication studies, culture is the world made - Answers Meaningful
According to media theorist Hanno Hardt, culture's values and beliefs can best be understood through
the ______, which help(s) define our realities and shape the ways we think, feel, and act. - Answers
Stories They Tell
Which of the following statements about the audience for the "stories" told by cultural storytellers (that
is, the mass media) are true? - Answers 1.The audience must question the tellers and their stories.
2.The audience should use the stories to learn about the world.
The mass communication forum is only as good, fair, and honest as - Answers the people who
participate in it.
Watching five or more episodes of a television series in one sitting is known as - Answers Binge Viewing
Which of the following is the United States' dominant leisure activity? - Answers Television Viewing
Which of the following examples could be used in support of the idea of technological determinism? -
Answers 1.The sedentary nature of television and Internet use is largely responsible for the obesity
epidemic.
2.The invention of the printing press led to mass literacy.
Which of the following is an example of applying the media literacy skill of "development of heightened
expectations of media content"? - Answers reading a number of reviews before renting a DVD
A believer in the theory of technological determinism would maintain that Europeans' conquest of the
Native Americans in the New World was inevitable owing to the - Answers invention of firearms in the
1200s and their use by Europeans
Which of the following are examples of decoding? - Answers watching a TV program
reading a book
listening to someone talk
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