Mass Communication Research Exam Questions and Answers Graded A+
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Module
Mass Communication Research
Institution
Mass Communication Research
Mass Communication Research Exam Questions and Answers Graded A+
Which principle of research is met by directly observing and measuring phenomena? - Answers Empirical
Which principle of research is met by carefully planning studies and consistently following those plans? - Answers Systematic
Whi...
Mass Communication Research Exam Questions and Answers Graded A+
Which principle of research is met by directly observing and measuring phenomena? - Answers Empirical
Which principle of research is met by carefully planning studies and consistently following those plans? -
Answers Systematic
Which principle of research refers to the idea that the community of scholars should share definitions
for important ideas in communication? - Answers Cyclical
Research gains strength over time because of this principle of research, in which scholars constantly test
and expand prior studies. - Answers Intersubjective
A ________ describes a situation where the value of one variable can be used to more accurately predict
the value of another. - Answers Relationship
Partial __________ occurs when many aspects of a study are carried out again, but others are modified,
beyond just the sample. - Answers Replication
What is the term for systematic errors in research created when researchers distort results as a
reflection of their personal beliefs or expectations? - Answers Bias
If a researcher uses numbers to describe a variable, this represents what type of measurement? -
Answers Quantitative
Research that focuses on the specific details of individual situations as opposed to broad but basic
patterns is known as ________. - Answers Ideographic
An initial step in many research projects is to gather data that offer preliminary insights into relevant
variables in patterns, a goal known as ___________. - Answers Descriptions
Which goal of research involves identifying and then testing possible reasons that two or more variables
are related? - Answers Explanation
Which goal of research is met by studies that look to identify and measure patterns based on limited
prior expectations, but without the goal of fully understanding why those patterns occur? - Answers
Exploration
Which goal of research is reflected in a situation where the researcher wants to address a practical
problem, such as how to use advertisements to encourage people to stop smoking? - Answers
Application
If a person has a consistent belief about how communication works, based on something they were
previously taught or discovered, and persists in reaching answers consistent with this belief regardless
of other evidence, this would reflect which way of knowing? - Answers Tenacity
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