Mass Communications Unit 2 Exam Questions and Verified Answers (Latest Update 2024)
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Module
Mass Communications Unit 2
Institution
Mass Communications Unit 2
Mass Communications Unit 2 Exam Questions and Verified Answers (Latest Update 2024)
The public became increasingly cynical about advertising in the late 1890s and early 1900s because _____. - Answers patent medicines made outrageous claims about what they could cure
Advertisers of alcoholic bever...
Mass Communications Unit 2 Exam Questions and Verified Answers (Latest Update 2024)
The public became increasingly cynical about advertising in the late 1890s and early 1900s because
_____. - Answers patent medicines made outrageous claims about what they could cure
Advertisers of alcoholic beverages fail to reveal which of the following facts about alcohol? - Answers -It
factors into many domestic-abuse cases.
-It triggers addiction in as much as 10 percent of the U.S. population.
-It diminishes athletic ability and sexual performance.
How did advertising begin changing with the advent of the Internet in the 1990s? - Answers -Fresh
design possibilities
-New places to insert ads
-New types of players in the advertising sector
What do "green" marketing strategies try to accomplish? - Answers Convince consumers a product is
environmentally friendly
The hidden-fear appeal is often used to sell _____. - Answers deodorant
Which of the following is a characteristic of a small boutique advertising agency? - Answers -It
represents the more creative side of the ad business.
-It is closely identified with the look of specific ads.
-It offers clients more personal services.
Advertisers consider this the "third screen." - Answers Mobile phones and tablets
Using ad techniques to persuade the public to adopt a particular viewpoint is called _____. - Answers
political advertising
The first American advertising agents were _____. - Answers newspaper space brokers
Which of the following is a watchdog organization established to monitor advertising from making
deceptive claims and monitor advertising abuses? - Answers Better Business Bureau and the Federal
Trade Commission
Ad agencies no longer use irritation advertising to sell products because people hate it and it does not
work. - Answers false
In advertising, association (or the association principle) is _____. - Answers a persuasion method that
links the product with a setting, a person, a cultural concept, or a positive feeling
, Budget cuts have made the Federal Trade Commission less effective as a watchdog over false and
deceptive advertising. - Answers tru
A storyboard is typically designed as a blueprint for a _____. - Answers a television commercial
Advertising is increasingly targeted at children and teenagers because they influence billions in family
spending every year. - Answers true
Which nonprofit organization sponsors the "Truth" ad campaign? - Answers American Legacy
Foundation
Consumer and watchdog groups worry about the growth of mega-agencies. - Answers true
Product placement is a strategy used in _____. - Answers -movies
-tv shows
-video games
In advertising, the media outlets that are best suited to help a client's ad reach the target audience are
selected by _____. - Answers media buyers
Google, Bing, and Yahoo! have quietly morphed into online advertising agencies. - Answers true
Which of the following refers to the process of attempting to influence the voting of lawmakers to
support a client's or an organization's best interests? - Answers lobbying
Who coined the term the "engineering of consent"? - Answers Edward Bernays
Journalists have historically _____. - Answers viewed themselves as independent professionals providing
a public service and relied heavily on public relations practitioners to provide information
In an in-house PR department, media-relations specialists _____. - Answers -speak on behalf of their
organization
-direct reporters to experts inside and outside the company who can provide information
-cultivate connections with members of the media
The total communication strategy conducted by a person, a government, or an organization attempting
to reach an audience and persuade it to adopt a point of view is known as _____. - Answers public
relations
A pseudo event is _____. - Answers a circumstance created for the sole purpose of gaining coverage in
the media
_____ seeks to serve the public by discussing and investigating PR practices. - Answers PR watch
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