APR Exam Questions with Complete Answers Latest Update 2024
10-K - Answers Provides a comprehensive overview of a company. Must be filled within 60 days after the
close of the company's fiscal year and contains crucial information, such as company history,
organizational structure, equity, holdings, earnings per share, subsidiaries, etc.
10-Q - Answers Quarterly financial report containing unaudited financial data. Due 35 days after the
close of each of the first three fiscal quarters. There is no filing after the fourth quarter because that is
when the 10-K is filed.
Proxy Statement - Answers Document produced for the benefit of shareholders prior to the Annual
Meeting of Shareholders so they can make informed decisions about matters due to be discusses at the
Annual Meeting.
Sarbanes Oxley - Answers Legislation covering corporate auditing accountability, responsibility and
transparency, including how information is disclosed.
Statement of Cash Flow - Answers Shows how cash flows in and out of a company over a given period of
time. This statement shows positive or negative cash flow in operating, investing and financing activity.
Section 14 of The Act of 1934 - Answers Covers solicitation of proxies in the timeframe between sending
the official statement and holding the annual meeting where the proxy voting occurs,
8-K - Answers Filed unscheduled material or corporate events of importance to the shareholders and
SEC.
Regulation Fair Disclosure, Regulation FD or Reg FD - Answers Requires all publicly traded companies to
disclose material information to all investors at the same time.
Prospectus - Answers Legal document that is written/checked by lawyers and must be complete,
including potential negatives.
Defined Contribution Plan - Answers Retirement plan creating an individual account for each employee.
The benefit the employee receives is based on the account contributed and affected by income,
expenses, gains and losses. Two common types of defined contribution plans are the 401(k) and the
403(b) plans.
Rule 10 B-5 of SEC 1934 - Answers Concerns fraud in disclosure. An organization has the the legal
responsibility to ensure the information it releases is both accurate and complete, including in PR
tactics.
Sherman/Clayton Act/Robinson Putnam Act - Answers Made it illegal to engage in activity that ruins
competition. Overselling wording in news releases announcing acquisitions and divestitures can be cited
as violations.
,Federal Lobbying Act (1913) - Answers Requires states lobbyists to register with the clerk of the house or
the secretary of the senate between the first and tenth day of each quarter.
Cafeteria Benefit Plan - Answers Allows employees to choose from among different types of benefits.
Pension Plan - Answers Forms of retirement plans that provide income after retirement or disability.
Balance Sheet - Answers Shows a firm's assets, liabilities and equity at a given point.
Registration of Foreign Agents Act of 1938 - Answers Requires PR professionals who represent a foreign
government or register with the U.S. government.
401(K) and 403(B) Retirement Plans - Answers Voluntary retirement plans for employees of profit and
public/not-for-profit organizations are known as 401(k) and 403(b) plans respectively.
Defined Benefit Plan - Answers Retirement plan promising the employee a specific monthly benefit. The
employee is usually not required to contribute to this plan in the private sector; however, in the public
sector, employee contributions are required.
Roth Retirement Plan - Answers Retirement plan allowing employees to invest on an after-tax basis ad
the earnings are tax-free when withdrawn.
Income Statement - Answers Measures a firm's profitability over a period of time. The firm can choose
the length of its reporting time period, such as a month, a quarter or a year. Often called a profit/loss or
P&L statement.
Chicklet - Answers A term for the small, often orange buttons used as links to RSS files. Most
podcatchers allow a user to "drag and drop" chicklets directly onto them to easily add a subscription.
Breadcrumb Trail - Answers On a website, a navigation tool that allows a user to see where the current
page is in relation to the website's hierarchy.
Channel - Answers A group of items, each of which represents one post (i.e., a blog post or MP3 audio
file). You subscribe to the channel when subscribing to podcasts. Channel is used interchangeably with
feed on many websites; may also be referred to as a "feed."
Item - Answers A single entry in a news feed or podcast channel. Each item contains an enclosure that
links to the audio file for the podcast, including ID3 tags.
Content Management System - Answers Or CMS; a system used to manage website content in lieu of
commercially available code-based web design software.
Push Technology - Answers A set of technologies whereby information is delivered from a central server
to a client computer, often by means of an Internet-based content delivery network.
Syndication - Answers The supply of material for reuse and integration with other material, often
through a paid service subscription.
, RSSL - Answers RDF Site Summary, formerly called Rich Site Summary or Really Simple Syndication; a
method of describing news or other web content that is available for "feeding" (distribution or
syndication) from an online publisher to web users.
RSS Aggregator - Answers A program used to collect and read RSS feeds. An RSS aggregator may also be
known as a newsreader, news aggregator or RSS aggregator.
Spool - Answers To copy an RSS link into a podcast organizer or loader application to download later.
Scraping - Answers The process of someone creating an RSS feed from another web site, as opposed tot
he individual's own content.
USM - Answers Universal Subscription Mechanism, which allows certain podcasters to automatically add
a subscription from an RSS file.
Web Accessibility - Answers Standards ensuring that people with disabilities can use the web.
Timeshifting - Answers The process of recording and storing data for later viewing, listening or reading.
Ivy Lee - Answers Considered the father of PR. First to advocate factual, truthful exposition of
information, abolition of secrecy in dealing with media and need for a good corporate policies and
performance as a requisite for favorable public recognition. Counseled Rockefellers. Official for Penn.
Railroad. Teamed with George Parker in 1904 to form a PR counseling firm.
Edward L. Bernays - Answers Wrote "Crystallizing Public Opinion", the first book on PR, and coined the
term PR counsel. Taught the first course in PR at New York University, and was the first o call himself a
PR professional. Among the first advocate licensure. Often referred to as the "father of Modern public
relations." (1920s) Considered other father of PR
Elmer Davis - Answers Director of the Office of War Information created by FDR during World War II.
Pioneered widespread use of radio, Hollywood and media to publicize the war effort.
Louis McHenry Howe - Answers Public relations advisor to Franklin D. Roosevelt until he died.
Recognized that mutually beneficial public relationships could be built only be coupling responsible
performance with persuasive publicity. Served FDR from 1912-1936.
Arthur Page - Answers An AT&T vice president who helped set the standard for corporate PR. Said a
company's performance would be determined by its public reputation. (1927) Set standard for
corporate PR.
Amos Kendall - Answers Key member of President Jackson's "Kitchen Cabinet." He served as pollster,
counselor, ghost writer and publicist. Jackson's political campaigns and government policies clearly
reveal the influence of Kendall's strategy, sense of public opinion and skills as a communicator. Excelled
at creating events to mold opinion. (1820s-30s)
Samuel Adams - Answers -Organization: Sons of Liberty, Committees of Correspondence
