Social Media Certification (ADD) Exam Questions and Answers 2024 Graded A
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Module
Social Media Certification
Institution
Social Media Certification
If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed?
A. the rule of thirds
B. the 80-20 rule
C. the rule of balance
D. the 50-50 rule -Correct Answer B. the 80-20 rule
If a bicycle ...
Social Media Certification (ADD) Exam
Questions and Answers 2024 Graded A
If a company posts 16 pieces of educational, informative, or entertaining content and
four pieces of promotional content in one month, what rule is being followed?
A. the rule of thirds
B. the 80-20 rule
C. the rule of balance
D. the 50-50 rule -Correct Answer ✔B. the 80-20 rule
If a bicycle company creates and shares a blog post about the best mountain biking
trails in America, what form of marketing is being used?
A. PPC advertising
B. web optimization
C. content marketing
D. outbound marketing -Correct Answer ✔C. content marketing
If a company shares a link to its Facebook account on an Instagram post, what
marketing approach is being used?
A. cross promotion
B. search engine optimization
C. PPC advertising
D. outbound marketing -Correct Answer ✔A. cross promotion
________ is the simulation of human intelligence processes by machines, especially
computer systems.
A. artificial intelligence
B. search engine optimization
C. targeted audience
D. boosting -Correct Answer ✔A. artificial intelligence
Content Marketing is _______________.
A. the act of submitting public relations materials to media outlets to inform target
audiences about events, product launches, updates, etc.
B. The act of asking influencers to share links to product pages, to share reviews of
products, to write blogs or create videos about products, etc. to acquire a target
audience
C. A technique used by customer service representatives on social media platforms that
allows them to respond and react to issues in a professional manner
D. The act of creating and distributing valuable, relevant, and consistent material to
attract and acquire a target audience -Correct Answer ✔D. The act of creating and
distributing valuable, relevant, and consistent material to attract and acquire a target
audience
Social Media Certification (ADD) Exam
, Social Media Certification (ADD) Exam
Which of the following is an example of a SMART goal?
A. Improve customer retention rate by 5 percent by March 15 by responding to every
social media mention within 15 minutes during all business hours
B. Increase sales by the end of the month by making more calls, posting more
frequently on social media, and sending more emails
C. Increase brand awareness by liking more photos on Instagram and writing longer
captions for all social media posts
D. Improve brand sentiment in two weeks by paying to promote Facebook posts that
have to do with charitable efforts -Correct Answer ✔A. Improve customer retention rate
by 5 percent by March 15 by responding to every social media mention within 15
minutes during all business hours
When were social media sites first introduced?
A. 2010
B. 1997
C. 1990
D. 2003 -Correct Answer ✔D. 2003
In reference to social media marketing, which of the following is an example of organic
content?
A. A video a company pays to promote on Facebook
B. A PPC ad that appears at the top of search engine results
C. An image a company creates and shares on Instagram
D. A product review that a paid influencer posts on YouTube -Correct Answer ✔C. An
image a company creates and shares on Instagram
Between 1995 and 2002, extreme internet usage growth played a key role in opening
up the internet as a viable marketing option for businesses. Which of the following is the
name of this time period?
A. dot-com bubble
B. internet marketing era
C. digital bubble
D. digital era -Correct Answer ✔A. dot-com bubble
________ was the first true social media network.
A. facebook
B. twitter
C. myspace
D. youtube -Correct Answer ✔C. myspace
In terms of social media, a platform ________.
A. enables the development, deployment, and management of social media solutions
and services
B. searches databases and internet sites for documents containing key words specified
by a user
Social Media Certification (ADD) Exam
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