DMD 3998 Final Exam | Verified with 100% Correct Answers
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Module
DMD 3998
Institution
DMD 3998
DMD 3998 Final Exam | Verified with 100% Correct Answers True or False: your brand should be active on every social network to maximize your audience size. False Which of the following social networks has the highest percentage of female active users? Pinterest Which of the following is a reason...
True or False: your brand should be active on every social network to maximize your
audience size.
False
Which of the following social networks has the highest percentage of female active
users?
Pinterest
Which of the following is a reason to narrow your target audience beyond basic
demographics?
On average, people use 7.5 social networks, so you must provide unique and niche
value
How much should you understand about your audience on social media?
As much as possible
If you wanted to use social media to move people from the "Demand" phase of the
AIDA model to the "Action" phase, which of the following would you promote?
Discounts only available through your online store
Which of the following is an accurate goal statement?
"To drive new business leads by establishing our brand as an authority on human
resources"
What should you NOT consider when analyzing and selecting a social network?
Whether or not it can host video
Which of the following businesses would probably perform best on Facebook?
A local Italian restaurant
If you are developing a social media strategy for your business and your main goal is to
drive traffic to your website, which of the following social networks will provide the
greatest challenge to achieving your goal?
Instagram
What is the biggest advantage to using LinkedIn for your business's social media
account?
People use LinkedIn for business reasons, so they are already in the proper mindset to
engage with your page
, American moms are the most dominant group on Pinterest, but which demographic
group is growing on the platform?
Men
TikTok is popular among teenagers and Gen Z, but which of the following is also an
appealing reason for businesses to consider the platform?
TikTok leads to more consumer spending than almost every other smartphone app.
Data shows that most consumers are on X, but very few of them consider it their "go-to"
social network. How can businesses use this to their advantage?
Create remarketing campaigns for their X following
If your business plans to use social media purely for brand awareness and posting
visual content, which of the following would be best to consider?
Instagram
If your business plans to use social media to connect with younger consumers through
authentic video, which of the following would be best to consider?
Tiktok
Which of the following is NOT a best practice of social media sharing?
Including visuals with every post
True or False: You should follow the 80/20 rule of sharing content.
False
Wendy's uses a brand "alter ego" on X that helps drive brand awareness. What are the
potential negative effects of this strategy for a brand?
Brand damage and confusion
When sharing third-party written content, make sure that it _______.
Resonates with your audience and connects to your goals
True or False: You can share older content if you provide the proper context.
True
As people's attention spans narrow, what should you do to ensure you captivate them?
Use impactful words and action verbs in the first sentence
Why shouldn't you post a YouTube link on Facebook, X, or LinkedIn?
You will see decreasing organic reach
What is the main difference between uploading a video to YouTube and uploading a
video directly to social media?
YouTube videos can take years to accumulate views, while social media videos have a
much shorter lifespan
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