Exam (elaborations)
60 Marketing exam questions with answers
- Module
- Institution
60 marketing questions, multiple choice with answers! perfect to practice for the exam Marketing.
[Show more]
Seller
Follow
juliettemuller1
Content preview
Marketing Exam Questions with Answers(1)Intense growth can take place when current products and current
markets have the potential for increasing sales. What is a strategy for
intense growth?
a. Market penetration.
b. Field study.
c. Horizontal diversification.
d. Concentric diversification.
(2)The forces of the marketing environment include…
a. Political, legal and regulatory, sociocultural, technological, economic
and competitive
b. Sociocultural, legal, regulatory, economic and competitive
c. Legal, regulatory, political and sociocultural
d. Competitive and noncompetitive forces that affect most lifestyles
(3)The micro marketing environment consists, among others, of:
a. PEST or PESTLE forces
b. The general population
c. Suppliers, Direct Competitors, Buyers, Publics
d. Personal characteristics, Situational factors, Demographics
(4)Pepsi’s Pepsi-Max Cherry is an example of:
a. Market Development
b. Product Development
c. Market Penetration
d. Diversification
(5)The company TARGETIT offers products or services to a number of
market segments and develops separate marketing strategies for each
segment. What targeting strategy does it use?
a. Undifferentiated marketing
b. Differentiated marketing
c. Multiple segment targeting
d. Customized marketing
, (6)When evaluating market segments, assessment of competitors is
important because:
a. Competition is generally not a major problem as long as a marketer
is aware of it
b. Sales estimates may cause a segment to appear to be profitable, but
there may be several competitors that together have a large share
of that segment
c. An absence of competitors usually creates difficulties in accurately
measuring segment sales potential
d. It is difficult to segment a market when it has multiple competitors
(7)A point of parity (PoP) for BMW could be:
a. German quality
b. Premium vehicles
c. Worldwide presence
d. Presence in USA
(8)According to Joya Kemper (lecture 8), making the company Coca-Cola
responsible for taking back its plastic bottles is an example of:
a. Product stability
b. Product stewardship
c. Brand peace
d. Technical innovation
(9)When using mechanical or electronic approaches to evaluate customer
behavior in shops you are using:
a. Internal data
b. External data
c. Observational data
d. Secondary data
(10) What is not a source of customer insights:
a. Market intelligence
b. Service staff feedback
c. Competitive information
d. Service center return merchandise authorizations (RMAs)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller juliettemuller1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £7.85. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
84866 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now