Module 2 Practice Exam Questions With Guaranteed Pass Solutions.
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Module
Inside LVMH
Institution
Inside LVMH
luxury - Answer is a cultural expression beyond immediate needs
-authenticity
-transparency
-sustainability
-inclusivity
3 types of value created - Answer functional
experiential
social or symbolic interaction
From creating value to expressing value - Key principles for Luxury -...
Module 2 Practice Exam Questions With
Guaranteed Pass Solutions.
luxury - Answer is a cultural expression beyond immediate needs
-authenticity
-transparency
-sustainability
-inclusivity
3 types of value created - Answer functional
experiential
social or symbolic interaction
From creating value to expressing value - Key principles for Luxury - Answer Consumers have a range of
consumption motivations
Consumers tend to express their values through the brands they select
Brands can become powerful personal branding tools as they project clear and strong values
Brands can deliver higher perceived value to their customers by expressing their own values
Emotional value... - Answer is about the ability of brands to create effective responses all the way to
strong emotions of joy and pride and to identify and nurture these emotions.
What is one of the most important dimensions of Luxury for Serge Carreira? - Answer time
To remain relevant, what values must brands respect? - Answer Sustainability
Inclusivity
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