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PUR3000 Midterm (Mod 1-7) Questions and Answers Grade A+ £11.51   Add to cart

Exam (elaborations)

PUR3000 Midterm (Mod 1-7) Questions and Answers Grade A+

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  • Module
  • PUR3000
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  • PUR3000

Which is NOT considered a public relations specialization: market auditing Stakeholders in public relations are primarily referred to as Publics The majority of public relations professionals are employed in Corporations The role for a public relations entry-level technician includes using...

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  • November 6, 2024
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  • 2024/2025
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PUR3000 Midterm (Mod 1-7)
Questions and Answers Grade A+
Which is NOT considered a public relations specialization:


✓ market auditing




Stakeholders in public relations are primarily referred to as


✓ Publics




The majority of public relations professionals are employed in


✓ Corporations




The role for a public relations entry-level technician includes using skills to:


✓ Disseminate information, persuade, gather data




According to lectures and textbook, arguably the most important difference

between public relations and marketing, advertising or journalism is that:


✓ public relations is typically more holistic and broader in scope, dealing

with the policies and performance of the entire organization




Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

RACE, an acronym that describes the process of public relations that was

articulated by John Marston in his book The Nature of Public Relations, stands

for:


✓ research, action, communication, evaluation




A definition formulated by the PRSA is that public relations is


✓ a strategic communication process...between an organization and

their publics




Which pioneer public relations practitioner is considered by many to be "the

father of public relations research?"


✓ Rex Harlow




Which of Grunig's four models of public relations offers balanced effects and

is feedback-based ?


✓ Two-way symmetric




Which of the following is known to have the first in-house PR department?


✓ Westinghouse




One of Ivy Lee's more famous clients was the Rockefeller family.

Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

✓ True




The first presidential press secretary dates back to the administration of

_______________ in the 1820s.


✓ Andrew Jackson




Who is known to be the father of modern public relations?


✓ Edward Bernays




Grunig and Hunt's Four Models of Public Relations include:


✓ press agentry/publicity, public information, two-way asymmetric, two-

way symmetric




Special/corporate interest groups are most likely to fund


✓ Front groups




Most of professional membership groups believe that the primary purpose of

establishing codes of ethics is


✓ Education and information




codes of good practice regarding video releases?

Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

✓ Video news releases(VNR)

✓ - Information accurate and reliable, avoid misleading or intentionally

false information

✓ - Must be identified as a VNR

✓ - Sponsor clearly identified on the tape, with phone number for contact




Code for News media


✓ - Goal to achieve trust through highly ethical and professional behavior

✓ - Gifts of any kind can contaminate the free flow of information,

including paying costs of travel

✓ - Avoid conflicts of interest

✓ - Transparency important




Code for front groups




Master01 | October, 2024/2025 | Latest update

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