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Marketing Chapter Seventeen fully solved & updated (100- accuracy)
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Marketing Chapter Seventeen fully solved & updated (100- accuracy)
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Marketing Chapter Seventeenfully solved & updated 2025-
2026(100% accuracy)
______ marketing communications (IMC) encompasses a variety of
communication disciplines in combination to provide a maximum
communicative impact on its consumers. - answer integrated
Marketing communications ______ consumers by making them aware that a
product or service exists or by increasing their purchase intent. - answer
influence
What is the first component in the communication process?
Multiple choice question.
- Receiver
- Transmitter
- Communications channel
- Sender - answer sender
Zubi Advertising Services, Inc., has worked with American Airlines to
create advertisements across various media. This ad agency is performing
what role in the communication process?
Multiple choice question.
-Sender
-Receiver
-Channel
-Transmitter - answer Transmitter
, _____ occurs when there is a discrepancy between the encoding and
decoding of a message. - answer noise
The integrated marketing communications process refers to which of the
six Ps in the marketing mix?
Multiple choice question.
-Promotion
-Price
-Product
-Place - answer promotion
Imagine that a firm sends out a message in the form of a print
advertisement for a product. Which element is most likely to contribute to
how receivers decode the message differently?
Multiple choice question.
-What newspaper or magazine the print ad appears in
-What time of the year the print ad is issued
-Whether or not the receiver is a user of the firm's product
-Whether or not the receiver reads the ad more than once - answer
Whether or not the receiver is a user of the firm's product
When a firm influences the actions of a consumer, the firm has probably
done so through Blank______.
Multiple choice question.
-in-person persuasion
-market manipulation
-market domination
-marketing communications - answer marketing communications
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