MKTG 371: CH 7-8 T/F EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED
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Module
MKTG 371
Institution
MKTG 371
MKTG 371: CH 7-8 T/F EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED
According to the definition given in the text, the object of an attitude (Ao) can be an object, but not a person.
F
According to the functional theory of attitudes, attitudes exist because they are hereditary.
F
...
MKTG 371: CH 7-8 T/F EXAM QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS VERIFIED
According to the definition given in the text, the object of an attitude (Ao) can be
an object, but not a person.
F
According to the functional theory of attitudes, attitudes exist because they are
hereditary.
F
In the standard learning hierarchy model, attitude is based on behavioral learning
processes.
F
Considering the effects of cognitive dissonance, supplying customers with
additional reinforcement after a purchase can be a good marketing strategy.
T
Latitudes of acceptance and rejection are important aspects of social judgment
theory.
T
Balance theory helps explain why consumers like being linked to positively
valued objects.
T
, According to the Fishbein model, salient beliefs are those beliefs about an object
that are considered during evaluation.
T
The psychological principle of reciprocity is at work when we take into account
what others do before we decide what to do.
F
The communications model requires a source and a message, but receivers of
the message are not part of the model.
F
The traditional communication model that regards a broadcast message as
perishable doesn't work as well with narrowcasting as it does with broadcasting.
T
In general, when the source of a message is perceived as attractive, the message
will be more effectively communicated.
T
The elaboration likelihood model assumes that under conditions of high-
involvement processing, the consumer normally takes what is called the
peripheral route to persuasion.
F
Jason believes that dressing formally (e.g., a coat and tie) marks him as a man
who is "dressed for success"; therefore Jason dresses formally even in class or
for casual occasions. Jason is basing this decision on the cognition part of the
ABC model of attitudes.
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