POLI 2051 Exam 3 Questions Complete Solutions Current Update
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Module
POLI 2051
Institution
POLI 2051
POLI 2051 Exam 3 Questions Complete Solutions Current Update
Mass Media/News Media - Answers - Technology that allows individuals to communicate efficiently with a large group and over distances
Where did students get their news according to the student survey - Answers - Democrats:
Newspap...
POLI 2051 Exam 3 Questions
Complete Solutions Current
Update
Mass Media/News Media - Answers -✔✔ Technology that allows individuals to
communicate efficiently with a large group and over distances
Where did students get their news according to the student survey - Answers -✔✔
Democrats:
Newspapers (0)
internet (89)
Television(8)
Republicans:
Newspapers (2)
Internet (69)
Television (23)
Independents:
Newspapers (0)
Internet (76)
Television (19)
In political science we are primarily concerned with ___ because it informs us as
citizens - Answers -✔✔ Information media
Controlled media - Answers -✔✔ candidates control the content of the message (i.e.
campaign commercials or rallies)
Types of Advertisements (controlled media) - Answers -✔✔ Positive (self praise)
negative (attacks/criticism of opponent)
Defenses - Answers -✔✔ "that's not true" - not effective
attacking back on same issue is most common and effective
political ads started with - Answers -✔✔ -Eisenhower in 1952
- tended to be short and solf candidates like products
Negative ads started with - Answers -✔✔ Daisy girl ad
, Why do candidates attack even though we are generally against negativity - Answers -
✔✔ -out of fear (there's more attacks in a close race)
-because they work (tend to be more remembered)
what do you do if you're attacked? - Answers -✔✔ counterattack on the same issue
(ex. red phone ad from 2008)
Bipartisan campaign reform act of 2002 __ - Answers -✔✔ -tried to limit negative attack
advertisements but didn't work
- other groups stepped up the efforts to provide these attack ads
Uncontrolled media - Answers -✔✔ candidates have less control over the content
-debates
-news coverage
Debates first occurred - Answers -✔✔ in presidential general election in 1960 with
Nixon V. Kennedy
-next ones didn't occur until 1976 and since then we've had at least one every election
Characteristics of media coverage of politics - Answers -✔✔ -horse-race coverage (a
sporting event)
-issue-less (issue covered and then moved on from)
-pack journalism (everyone tends to cover the same thing)
-style over substance (not about what you say but HOW you say it that's remembered)
-anything is newsworthy(anything goes, nothing private)
-interpretative(they tell you how to think about it..give a spin on their story)
-Negative
Federal Regulatory Agencies - Answers -✔✔ -FCC (federal communications
commission) regulated broadcasting
-2nd restriction was the fairness doctrine on broadcasters (must afford reasonable
opportunity for the discussion of conflicting views of public importance)
Framing - Answers -✔✔ The process by which journalists select particular aspects of
situations and and craft their stories around them
Agenda Setting - Answers -✔✔ The media's ability to influence what is on people's
minds. (Covering the same events, problems, issues and leaders..the media places
them on the public agenda)
Watchdog function - Answers -✔✔ The press stands ready to expose officials who
violate accepted legal, ethical, or performance standards
Common-Carrier Function - Answers -✔✔ Serving as a conduit through which political
leaders communicate with public (citizens can't support/oppose a leader's plans/actions
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