MKT421T Wk 5 - Apply Course Post Assessment Test Questions and Answers Latest (Verified Answers)
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Module
Master Of Business administration
Institution
Master Of Business Administration
Innovators - When Apple introduced the Apple II personal computer in 1977,
industry analysts predicted that very few would be sold. However, when the
product was made available, consumers who were young, highly educated,
adventuresome and well-informed began buying them. While those buyers were
...
MKT421T Wk 5 - Apply: Course Post
Assessment Test Questions and
Answers Latest 2024 - 2025 (Verified
Answers)
Innovators - ✔✔When Apple introduced the Apple II personal computer in 1977,
industry analysts predicted that very few would be sold. However, when the
product was made available, consumers who were young, highly educated,
adventuresome and well-informed began buying them. While those buyers were
relatively few in number, marketers such as IBM and Compaq were encouraged
because other, less adventuresome consumers, like businesspeople, would likely
adopt personal computers later.
Based on the diffusion of innovation concept, those first buyers of personal
computers were
a corporate vertical marketing system. - ✔✔21st Century Fox is the name for
Fox's broadcast/cable TV networks and TV/movie studios. Since most of the
shows produced at its TV production unit and many of the movies made at its
studio are only televised on its cable TV networks, 21st Century Fox is an
example of
dual distribution - ✔✔Rather than compete with large greeting card companies
for shelf space in supermarkets, several smaller card companies place their
cards in pack-and-ship stores where the customer can mail a card on the spur of
the moment, and in racks in car washes where customers who are waiting for
their cars can browse and purchase cards.
This is an example of which type of marketing channel strategy?
fear - ✔✔When the Office of National Drug Control Policy ran an ad with the
headline, "Marijuana harmless? Didn't see the merging truck," it was using which
type of ad appeal?
, the product. - ✔✔The element of the marketing mix that describes a good,
service, or idea to satisfy consumers' needs is known as
customer service - ✔✔If a bank is known for delivering customer value through
its focus on taking great care of customers, it is most likely focusing on providing
its customers with the best
$18,000 - ✔✔Forever Quilting is a small company that makes quilting kits priced
at $120 each. There is no quantity discount. The costs of the materials that go
into each kit total $45. It costs $5 in labor to assemble a kit. The company has
monthly expenses of $1,000 for rent and insurance,$200 for heat and electricity,
$500 for advertising, and $4,500 for the monthly salary of its owner.
Last month the company sold 150 kits. Forever Quilting's total revenue for the
month was
a reference value - ✔✔If you know the contents and price of a McDonald's Extra
Value Meal, it may serve as ________ to you when you visit other fast-food
restaurants and consider the purchase of a meal option there.
regulatory - ✔✔The Lemon Tree is a high-fashion boutique selling top-of-the-line
women's clothing and accessories. The keys to its success include knowing
customers' changing tastes and providing something different than other
retailers. In addition, because of demanding clientele, The Lemon Tree's
management is investing in the use of one-to-one marketing and artificial
intelligence.
The least important environmental force to The Lemon Tree at this time is likely
to be
Behavioral segmentation - ✔✔Samsung sells a variety of TVs, from simple and
small ones to large smart TVs with Internet connectivity and 3-D technology.
Customers prefer different features, so Samsung uses which type of
segmentation variable based on their viewing preferences?
market modification - ✔✔When Coca-Cola promoted Coke as a morning
beverage for those consumers who don't drink coffee, it used a ________
strategy.
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