Busi 690 Final UPDATED ACTUAL Questions and CORRECT Answers
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Module
Busi 690
Institution
Busi 690
Busi 690 Final UPDATED ACTUAL
Questions and CORRECT Answers
Google's initial competitive advantage over AltaVista and Yahoo was what? - CORRECT
ANSWER- PageRank Algorithm
If a firm has 25% return on invested capital (ROIC) what do you need to know to determine
if it has a competitive advant...
Busi 690 Final UPDATED ACTUAL
Questions and CORRECT Answers
Google's initial competitive advantage over AltaVista and Yahoo was what? - CORRECT
ANSWER✔✔- PageRank Algorithm
If a firm has 25% return on invested capital (ROIC) what do you need to know to determine
if it has a competitive advantage? - CORRECT ANSWER✔✔- It must be compared to the
ROIC of the competitors and/or industry.
In considering retailers JC Penney and Neiman Marcus, these firms have different business
strategies. They both accomplish this by providing value to their customers while controlling
costs. This is known as: - CORRECT ANSWER✔✔- Differential strategic positioning.
The never-ending cycle of analysis, formulation, implementation and feedback is called
what? - CORRECT ANSWER✔✔- The strategic management process.
The term "strategy" has grown in usage in a variety of fields today. Which of the following is
the best use of the term for this course? - CORRECT ANSWER✔✔- The firm's efforts to
gain and sustain competitive advantage.
Gillette invented a "razor-blade" model of business whereby the razor is provided at a low
cost and the replacement razor blades are sold relatively expensively. Which of the following
is another example of this business model? - CORRECT ANSWER✔✔- HP laser printers
The idea of firm's creating significant business opportunities for some 4 billion people on the
planet who live in poverty is called: - CORRECT ANSWER✔✔- Bottom of the pyramid
Given current trends, several industries promise significant potential for value creation and
thus career opportunities, which of the following is not one of them described by the text? -
CORRECT ANSWER✔✔- Petroleum
Threadless is an online apparel store. Its business model is quite different from most other
apparel stores. Threadless leverages Web 2.0 capabilities by using crowdsourcing. How this
, does benefit Threadless in their T-shirt design process? - CORRECT ANSWER✔✔- It both
lowers the cost and ensures popularity of the selected designs.
Individuals or groups that can affect or are affected by the actions of a firm are called: -
CORRECT ANSWER✔✔- Stakeholders
Visionary companies differ from their competition in that: - CORRECT ANSWER✔✔-
Employees in visionary organizations find meaning in their work and are motivated.
Strategic intent is considered to be forward-looking and future-oriented. It is most useful in
situations where _______________. - CORRECT ANSWER✔✔- Small firms are wanting to
compete against bigger, more established firms
When an organization briefly describes what its business is about and why it does it, they
have articulated a: - CORRECT ANSWER✔✔- Mission Statement
Many of the early U.S. railroad companies defined themselves as being in the railroad
business instead of being in the transportation needs business. These companies used: -
CORRECT ANSWER✔✔- Product oriented missions
Intel is provided as an example of a firm that has continuously changed its mission statement,
including most recently moving to a customer-focused mission. This is an indication of what?
- CORRECT ANSWER✔✔- The mission was changed after Intel had already changed its
business focus.
The 2001 collapse of Enron, resulting in one of the biggest bankruptcies in U.S. history,
demonstrates that: - CORRECT ANSWER✔✔- All of the above
What is wrong with the following statement? "Intended strategies tend to be generated from a
bottom up approach." - CORRECT ANSWER✔✔- Intended strategies are generated from a
top down approach.
In Strategy Highlight 2.3, what type strategy is the store manager of Starbucks using to
develop new drinks for the stores? - CORRECT ANSWER✔✔- She is using an emergent
strategy process.
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