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Chapter 1 rr Introducing strategy rr 23
Part I rr THE STRATEGIC POSITIONrr rr 31
Chapter 2 rr Macro-environment analysis rr 32
Chapter 3 rr Industry and sector analysis rr rr rr 41
Chapter 4 rr Resources and capabilities analysis rr rr rr 56
Chapter 5 rr Stakeholders and governance rr rr 71
Chapter 6 rr History and culture rr rr 80
Part II rr STRATEGIC CHOICES rr 92
Chapter 7 rr Business strategy and models rr rr rr 93
Chapter 8 rr Corporate strategy rr 105
Chapter 9 rr International strategy rr 125
Chapter 10 rr Entrepreneurship and innovation rr rr 136
Chapter 11 rr Mergers, acquisitions and alliances rr rr rr 145
Part III rr STRATEGY IN ACTION rr rr 156
Chapter 12 rr Evaluating strategies rr 157
Chapter 13 rr Strategy development processes rr rr 170
Chapter 14 rr Organising and strategy rr rr 183
Chapter 15 rr Leadership and strategic change rr rr rr 190
Chapter 16 rr The practice of strategy
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Case Teaching Notes
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Glastonbury: from hippy weekend to international festival
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The global pharmaceutical industry: harnessing the whirlwind
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Siemens A: exploring the future
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Relocation, Relocation, Relocation: evolving strategies to deal with shifting shopping
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patterns at Vision Express
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Ricoh Canada Inc.
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H&M in fast fashion: continued success?
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The Formula 1 Constructors
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„Access to Healthcare‟: integrating a CSR programmein Coloplast
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Manchester United FC: struggling to compete with Europe‟s elite clubs
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Adnams – A Local Company rr rr rr rr 299
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