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Exam (elaborations)

MNGT 4800 Exam 2- Zorn Questions and Answers 100% Pass

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  • Module
  • MNGT 4800
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  • MNGT 4800

MNGT 4800 Exam 2- Zorn Questions and Answers 100% Pass Two dimensions of business level strategy - competitive advantage- how you make money competitive scope- who you target 5 business level strategies - Cost leadership Focused cost leadership Differentiation Focused Differentiation Cost l...

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  • November 30, 2024
  • 7
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MNGT 4800
  • MNGT 4800
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MNGT 4800 Exam 2- Zorn Questions and Answers
100% Pass


Two dimensions of business level strategy - ✔✔competitive advantage- how you make money


competitive scope- who you target


5 business level strategies - ✔✔Cost leadership


Focused cost leadership


Differentiation


Focused Differentiation


Cost leadership profits - ✔✔gain a large share of the its target market because of scale economies and

offering lowest price


Cost leadership risk - ✔✔lack innovation and may concentrate too much on low cost that they lose touch

with buyer needs


Focused cost leadership - ✔✔Focused cost on a narrow market segment at the lowest cost


Focused cost leadership risk - ✔✔needs or trends may change and the narrow market may become the

broad market


Differentiation - ✔✔offers a good different from the rest of the market, uniqueness


Differentiation risks - ✔✔price is too high for the product, may not really be offering a unique product,

trends and fads




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, Focused differentiation - ✔✔offers a good different from the rest of the market to a narrow group that

thinks it is unique


Focused differentiation risks - ✔✔competitor may out-focus them, competitors may move into their

market and make it more broad


Single Business - ✔✔95% revenues come from single business


Low Diversification


do what they do well, core competencies


risk that consumer preferences may shift because only competing in one industry


Southwest Airlines


Dominant Business - ✔✔70-95% revenues come from single business


Fairly low diversification


core competencies and very related activities


risk that competing in related industries and provides little room for shifts in trends


UPS (packaging, international, revenues)


Related Constrained - ✔✔Less than 70% revenues come from dominant business


Moderate diversification


economies of scope shares its resources because of operational relatedness


risk of high levels of communication needed, high fixed costs, low demand creates low profit across the

board


P&G (dog food, Lacoste)



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