Within this document you will find an essay providing you information about how social media is used in business with relation to IT. This essay is mainly for btec level 3 IT students and the unit 3 social media in business also the essays will show you how social media is used in business in a the...
Using social media in business
A1 social media platforms
What is a social media platform?
A social media platform is a digital space which allows for users to share content and videos.
Which users can comment and enjoy as entertainment. Social media also allows for users to
communicate mainly through text, and you will find this common feature on most social media
platforms. Having this feature can come in handy for some people who might not have a phone
for instance, which then this feature will allow them to communicate with their friends and
loved ones easily.
Social media platforms also for people to document their life. As they can post videos and
pictures about themselves, all of them will be saved on the social media platform as it is online.
Which allows for the user to post anything they like with the ease of always retrieving a certain
moment that was shared on social media.
Social media also allows for users to simply pass time and cure boredom. As they have access to
endless amounts of content for them to view, which will generally keep them occupied for a
good amount of time.
,Social media website Key features and Target audience
structure
Instagram Instagram’s have Instagram’s target
profiles which each and audience are content
every user is able to have creators and influencers.
a profile that can be As these types of people
customized to their gain an audience
liking, Instagram reels are Instagram will most likely
a form of short 15 to 60 push their content for
second videos allowing other users to view
users to add music and another target audience
whatever they like as of Instagram are young
long as it complies with people and millennials as
Instagram’s terms and majority of them grew up
services, stories these with other social media
are photos and videos platform this is also
which mainly last mostly likely Instagram’s
24hours which user can core demographic.
add text, images, emojis
and varies stickers, feed
Instagram makes a feed
on the their home screen
which derives from
people you follow.
Twitter On twitter they have a Twitter’s target audience
feature called tweets are businesses and
which are threads limited brands as they can easily
to 280 words and with promote any products or
this a user can start a services as they can
tweet for other users to easily interact with their
view. Also, with the customers. News
, tweet feature user can enthusiasts, politicians
reply to tweets which and journalists are also
again are limited to 280 one of twitter’s target
words, but it can create a audience as twitter’s
message thread which platform allows post
other users can comment which are text heavy to
on. Users can also keep up with things. Or
retweet other users allows for them to post
tweets that they are updates and any latest
following. This will allow queries easily.
for a tweet to have a
chance to go viral and
reach a vast amount of
people. Twitter also has a
feature called moments
which allows a user to
save tweets of users to
either keep up to date
with it or track whatever
they have posted.
TikTok TikTok has a feature TikTok target audience
known as the for you are mostly the younger
page this compiles the generation, content
people you follow and creators, influencers, and
which videos you interact businesses. Since TikTok
with to appear on the for can have endless videos,
your page. Another the younger generation
feature of TikTok is their can interact with content
endless amount of creators and influences,
content which users can allowing them to go viral
scroll for hours without and blow up. As for
even realizing. TikTok business once again, due
also has a feature called to the endless feed of
, TikTok shop this allows videos TikTok allows on
people to put stuff up on their platform gives
TikTok for people to buy businesses the viability to
or sell. Duet and stitches have many promotional
are a feature on TikTok advertisements.
that allows you to
respond to another
user's video with a video
response. TikTok also has
a feature to favorites
video and sounds for
user to enjoy it later or in
their own time
YouTube YouTube has many YouTube’s main target
unique features such as audience is influencers,
live broadcasting. This content creators and the
will allow the user to younger generation. As
show what is happening the content creators rely
in real-time to their on people to watch their
viewers and receive videos for some to make
donations through this a living, young people
feature. YouTube also will mostly have a lot of
has subscription system free time that will go into
to content creator's watching them. So that
channels which is paid the content creators can
based and gives some make a living. YouTube
benefits for the user to target audience is also
the content creators for people who would
channel. Monetization is just like to relax and pass
one of YouTube’s key the time as YouTube
features for content videos and streams can
creators. With this go on for hours. Which
feature, they can gain can cure any boredom
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