MKTG 3701 chapter 8 quiz Comprehensive Test Prep Actual Questions And Correct Detailed Answers.
5 views 0 purchase
Module
ENGR 3701
Institution
ENGR 3701
True or False: Promotion is where most of an organization's communications with the marketplace occurs - correct answer TRUE
Promotion - correct answer All the activities that communicate the value of a product and persuad...
True or False: Promotion is where most of an organization's communications with the marketplace
occurs - correct answer TRUE
Promotion - correct answer All the activities that communicate the value of a
product and persuade customers to buy it.
The promotion mix consists of four main elements of marketing communications: - correct answer
Advertising, sales promotion, personal selling and public relations
Advertising - correct answer Non-personal communication about goods, services, or
ideas that are paid for by an identified sponsor. (This is the element most consumers think of first)
Marketers use advertising campaigns to achieve three primary objectives: - correct answer
to inform, to persuade, and to remind
Sales Promotion - correct answer A set of non-personal communication tools
designed to stimulate quicker and more frequent customer's purchase decision (Motivates a purchase)
Public Relations - correct answer Building good relations with the company's
various publics by obtaining favorable publicity, building up a good corporate image, and handling or
heading off unfavorable rumors, stories, and events.
Integrated marketing communications strategy - correct answer A promotional
strategy that involves coordinating the various promotion mix elements to provide consumers with a
clear and consistent message about a firm's product. (Ex. taco bells campaign encourages consumers to
Live Mas (More))
Informal advertising - correct answer attempts to develop initial demand for a
product. VERY important in the introductory stage. (ex. new bank opening so you post flyers)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller RealGrades. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £10.87. You're not tied to anything after your purchase.
