ch 14 Event Management Exam(Latest Version )Complete Questions And Correct Answers.
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Module
EVENT MANAGEMENT.
Institution
EVENT MANAGEMENT.
event management industry - correct answer -dynamic diverse field that has seen considerable growth and change over the past 40 years
-employs professionals who work together to provide a broad range of services to create special events
special events - correct answer -recognizes a un...
event management industry - correct answer -dynamic diverse field that has seen considerable
growth and change over the past 40 years
-employs professionals who work together to provide a broad range of services to create special events
special events - correct answer -recognizes a unique moment in time with ceremony and ritual to
satisfy specific needs
-The scope of this definition is very broad and encompasses many "moments"
Special events include countless functions - correct answer -corporate seminars and workshops
-conventions and trade shows
-charity balls and fund-raisers
-fairs and festivals
-social functions like weddings and holiday parties
Daily events vs special events - correct answer Daily events:
-occur spontaneously
-Do not arouse expectations
-Usually occur without a reason
Special events:
-are planned
-arouse expectations
-Motivated by a reason for celebration
-The need to celebrate has been recognized by corporations, public and government officials,
associations, and individuals.
,-This has contributed to the rapid growth of the special event industry with a wide range of possible
employment opportunities. - correct answer When you consider all of the planners, caterers,
producers, event sites, and others that become part of the "special event," you can only imagine the
potential for future careers and employment possibilities.
event planning - correct answer -came about to fill a gap—someone needed to be in charge of all the
gatherings, meetings, and conferences that were increasing in size, number, and spectacle among
business and leisure sectors.
event planner - correct answer The title was first introduced at hotels and convention centers.
-responsible for planning the event, from start to finish. -includes setting the date and location,
advertising the event, providing refreshments, or arranging catering services, speakers, or
entertainment.
"In addition to good organizational skills, someone with a creative spirit, a flair for the dramatic, a sense
of adventure, and a love of spectacle could expect to flourish in this field." - correct answer -
Computer skills
-work a flexible schedule
-work long hours
-Verbal and written communication skills
-Project management skills
-work with high-level executives
-initiate and close sales
-handle multiple tasks simultaneously
-interact with other departments
-travel
-Experience in delegating
-Negotiating skills
-Enthusiasm
-Follow-through skills
-Budgeting skills ***
, -Lots of patience**
-Being a self-starter
To hold a successful event, the organizer should have a vision and leader-manager skills in key result
areas - correct answer marketing, financial, operational, and legal.
Sponsors - correct answer -provide money or in-kind contributions and receive recognition as a
sponsor of the event
-including use or display of their logo in the event's promotion
-they expect to get something tangible in return for their sponsorship
Event management requires special skills in - correct answer -marketing and sales: attracting business
-planning: ensuring that all details are covered and that everything will be ready on time
-organization: making sure that key staff know what to do, why, when, where, and how
-financial: creating and keeping to a budget
-human resources and motivation: selecting, recruiting, training, and motivating the best people
-lots of patience: and attention to detail.
To gain business, an event manager - correct answer prepares a proposal for the client's approval and
contract signature
preparing an event proposal: - correct answer -Find out as much info as possible about the event/ if it
has been previously held or what the client has in mind.
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