How does the next generation envision the role and scope of events in society? How is this different from previous generations? - correct answer Next generation will (1) Seek customized experiences not commoditized event products and (2) attend green events over non-green events
How does Du...
How does the next generation envision the role and scope of events in society? How is this different
from previous generations? - correct answer Next generation will (1) Seek customized experiences
not commoditized event products and (2) attend green events over non-green events
How does Durkheim's classification of religion (Disciniplinary, cohesive, vitalizing, euphoric) link to the
Goldblatt definition of special events? What is similar and what is different? - correct answer
Goldblatt: "EVENT: a unique moment in time celebrated with ceremony and ritual to achieve specific
outcomes"
(classification of religion embedded in definition)
Events are opportunities for communication, education, networking, experience making, and
transformation
How has event management changed with the creation of the internet? - correct answer Research,
design planning, and evaluation functions of events transferred to a virtual platform
How can event managers utilize technology? (2 ways) - correct answer -Automate event functions
(registration)
-Evaluate event outcomes in real time
Name a few of the 12 pillars of competitiveness - correct answer • Institutions
• Infrastructure
• Macroeconomic Stability
• Health & Primary Education
• Higher Education & Training
• Goods Market Efficiency
• Labor Market Efficiency
• Financial Market Sophistication
, • Technological Readiness
• Market Size
• Business Sophistication
• Innovation
How to reduce risk of event planning - correct answer Research
First and most crucial step in the event planning process - correct answer Research
The career plan of an event planner must involve - correct answer Continuous learning through self-
study, industry seminars, higher education, and distance learning
According to Arnold Guanco, Deputy Bus Manager for the London 2012 Olympic Games, how does
Arnold see events changing in the future? - correct answer Produce the unexpected, so people will
remember and tell others what they have experienced.
Enables you to conduct a 180-degree review of the potential event - correct answer SWOT Analysis
Enable you to precisely define the need for the event - correct answer The 5 Ws
Gap Analysis - correct answer Pre v. Post Event survey; The gaps between expectations and
perceptions may be closed through improved quality management
Essential to promote the rapid and accurate flow of information - correct answer Open, transparent,
continuous communication
Frank Supovitz of the U.S. National Football League. How Does Mr. Supovitz see technology affecting
events? - correct answer Mr. Supovitz sees the production manual becoming an electronic version so
that it can be instantly downloaded on a tablet from the cloud and changed instantly on site as needed
Explore the visual, auditory, tactile, olfactory, and taste sensorial responses to create a multisensory
event experience - correct answer An example would be to look at a photograph of an event and
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