Event Management Final Exam Practice Questions And Answers Correct Verified Solutions.
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Module
EVENT MANAGEMENT.
Institution
EVENT MANAGEMENT.
List the factors that should be considered when choosing an event name? - correct answer - Is it distinctive
- It is enticing
- Is it memorable
- Is it appropriate
- Can it be reused
What factors should be considered when choosing a logo for your event? - correct answer - Simple
...
List the factors that should be considered when choosing an event name? - correct answer - Is it
distinctive
- It is enticing
- Is it memorable
- Is it appropriate
- Can it be reused
What factors should be considered when choosing a logo for your event? - correct answer - Simple
- Imaginative
- Memorable
- Informative
Discuss why organisations choose to or decide against a theme for their event. (lecture notes & text p.
422) - correct answer - Sometimes a theme is unnecessary
- Believe that branding their events or meeting is sufficient for marketing purposes
- Avoid message clutter
What are the four principles associated with theme development? - correct answer 1. It should alter a
guest's sense of reality
2. It must combine space, time and matter into an integrative whole
3. It is strengthened by creating multiple places in space
4. It must fit the client's tolerance levels (knowing the culture and food requirements, what is acceptable
and show respect)- think ahead about the consequences of actions and event
Discuss why it is important to identify the target audience when creating an event concept. (text p. 139)
- correct answer It is important for the events success that the target audience is acknowledge so that
these primary stakeholders are targeted for all the event has to offer.
,When picking a date/time for your event what factors do you need to consider? (lecture notes & text p.
139) - correct answer - Is the date pre-set
- Are there any other events or activities within your area scheduled for the same time? If yes, do any of
those events appeal to the same demographics?
- Are there any local, state, national or religious holidays that might conflict?
- Is the venue/ key vendor available?
- What will the weather be like?
- Is there enough lead time to produce the event?
Explain the difference between location and venue. - correct answer A location/ destination describes
where the event will take place ie Gold Coast, whereas the venue is the event's physical site, ie Gold
Coast Convention and Exhibition Centre
What factors should be taken into account when selecting your destination? - correct answer -
Understand the event's purpose (and client's organisation's objectives)
- Understand attendees and their geographical location
- Obtain a list of ethical/ environmentally responsible service providers
- Evaluate all aspects of the city and venue
What factors should be taken into account when selecting your event venue? (lecture notes +& text pp.
424-425) - correct answer - Matching the event with the theme
What is a project? (lecture notes & text p. 154) - correct answer - Non routine events
- Occur in a defined time frame
- Are limited by time budget and scope
- Designed/produced to meet a client's needs
, What are the five phases of project management in relation to events? (lecture notes; text pp. 157-159)
- correct answer 1. Initiating the project
2. Planning
3. Implementation
4. The event
5. Shutdown
What does 'scope' mean in project management? (text p. 163) - correct answer Refers to the amount
of work require to get the event up and running and then to shut it down.
What is a work breakdown structure (WBS)? Why would it be useful for an event organiser to create a
WBS? How can the event organiser use the WBS in the event planning process? (text pp. 164-168) -
correct answer When planning the project work breakdown structure can be used to divide up the
required work.
What is a budget? Why is it useful to event managers? - correct answer A budget in event
management can be described as a quantified statement of plans. This budget acts as a baseline for
comparing actual costs and revenues against projected costs and revenues.
Why is cash flow so important to event managers? - correct answer Cash flow is important to event
managers as without money the event cannot run. It is essential that cash flows are monitored and all
expenses are justified to ensure that all unexpected and expected costs can be paid for without stress.
Describe the two types of budget used in event management? - correct answer 1. Program budget: a
budget constructed for specific program elements (i.e performing stage)
- Used for isolating and comparing the costs associated with particular areas/components of an event.
2. Line budget: a budget where a cost and revenue item for the event is calculated (one line at a time)
What are stages of the event budget process (lecture notes & text pp.193-194). - correct answer 1.
Establish the economic environment
2. Establish budget guidelines
3. Identify and estimate cost areas and revenue sources
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