Hospitality Chapter 14: Event Management Exam Study Guide Questions With Advanced Answers.
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Module
EVENT MANAGEMENT.
Institution
EVENT MANAGEMENT.
Event Management Industry - correct answer Is a dynamic, diverse field that has seen considerable growth and change over the past 40 years
Daily Events - correct answer Occur spontaneously, do not arouse expectations and usually occur without a reason
Special Events - correct answer...
Event Management Industry - correct answer Is a dynamic, diverse field that has seen considerable
growth and change over the past 40 years
Daily Events - correct answer Occur spontaneously, do not arouse expectations and usually occur
without a reason
Special Events - correct answer - Are planned, arouse expectations, motivated by a reason for
celebration
- Include countless functions such as corporate seminars, workshops, conventions, trade shows,
fundraisers, festivals, etc.
Special events are distinguished from daily events by these factors - correct answer Always planned •
Always arouse expectations • Motivated by a reason for celebration
Event Planning - correct answer A general term that refers to a career path in the growing field of
special events
Planning an event from start to finish is the job of who? - correct answer Event Planners
Event Management - correct answer Can be as small as an office outing, or something larger such as a
music festival, a Super Bowl, or even the Olympics
A ________ meeting is one of the most important meetings at the convention center because it provides
an opportunity to avoid problems like two event groups arriving at the same time or additional security
for concerts or politicians - correct answer WAG (week-at-a-glance)
What are the five stages of the event planning process? - correct answer Research, Design, Planning,
Coordination, Evaluation **Know these five stages and what each entails!
, Marketing and sales is one of five special skills necessary for event management that entails doing
what? (WHY DO WE MARKET EVENTS?) - correct answer Attracting new business**Know all five
special skills that are necessary for event management. Marketing and Sales, Planning,
Organization/Operations, Finance, Human Resources.
Research - correct answer Must answer why should a special event be held, who should hold, where
should it be held, what should the focus be and what outcomes are expected
Design - correct answer - Can be both exciting and challenging
- It allows for creativity and the implementation of new ideas that support objectives of the special
event
- The design process seeks to obtain original and fresh ideas that will create an event worth investing in
Planning - correct answer - Is often led by the determined budget for an event
Process may include...
Selecting event site
Arranging transportation
Creating a marketing plan
Determining the event budget
- The type and size of the event will ultimately determine the steps required for the planning process
Coordination - correct answer - The process of coordination can be compared to a director leading a
band
- Coordination of the special event also includes an aspect of human resources
Evaluation - correct answer - Should take place during each stage of the event planning process; as a
final step, it measures the success of the event in meeting goals and objectives
- The event planning process is continuous and outcomes are compared to expectations, and variances
are investigated and corrected
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