How to design a memorable experience - correct answer -Theme the experience
-Harmonize impressions w/ positive cues
-Eliminate negative cues
-Mix in memorabilia
-Engage all 5 senses
, 4 ways events are sourced - correct answer -In- house
-Pitched or Tendered Events
-Events Won through Bid
-Franchised events
Management of In- House Events - correct answer Management of an event is conducted by a staff
member whose responsibility it is to organize an event or events.
In- House Event Characteristics - correct answer -can be new or reoccurring events
-access to historical data for recurring events
-managed and operated by a company in the business of events
Pitched events - correct answer An event host invites event management companies to present
creative concepts for the event.
Tendered Events - correct answer When government releases a public invitation to companies or
individuals and requests proposals to manage an event.
-strict restraints
Pitched or tendered event characteristics - correct answer -importance of budget
-creativity is important
-the concept must be 'sold'
Events won through bid - correct answer The process of earning the right to organize an event that
changes destinations through a competitive process.
Three groups involved in a bid - correct answer -local organization
-government
-tourism/event suppliers
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