Event Management Ch 5-9 Study Guide Exam With Questions Well Defined Answers.
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Module
EVENT MANAGEMENT.
Institution
EVENT MANAGEMENT.
How is customer service measured? - correct answer Moment of truth interactions
The key to customer satisfaction is to ____. - correct answer establish expectations
In what way does electronic marketing benefit an event? - correct answer Expands the audience through redistribut...
How is customer service measured? - correct answer Moment of truth interactions
The key to customer satisfaction is to ____. - correct answer establish expectations
In what way does electronic marketing benefit an event? - correct answer Expands the audience
through redistribution
Registration personnel should not have to ____. - correct answer endure vulgar language
The admittance system is a ____. - correct answer control system
What is the purpose of the accreditation system? - correct answer Issue access credentials
What factor best helps an event coordinator determine the proper number of admittance portals and
personnel? - correct answer Arrival mode
Which of the following attendee services should all events consider? - correct answer Information
stations
Social etiquette is one of the factors included when designing a seating plan. True or False - correct
answer True
The protocol for forms of address and salutations is known as the Vienna Congress Accord. True or False
- correct answer False
What does event legibility focus on? - correct answer Environmental and experiential cues
, Effective theme development relies primarily on ____. - correct answer using widely understood
imagery and icons
What is the primary consideration when using cultural icons? - correct answer Factors familiar to the
audience
What is the design factor common to all event sites? - correct answer Inevitable background
In order to provide a theme microenvironment the event coordinator would use ____. - correct answer
tablescaping
To ensure sufficient illumination for the activities at an event, which type of lighting should the event
coordinator rely on? - correct answer Functional
Why should a tenting professional survey a tent site? - correct answer Ensure proper position and
installation
Who is responsible for making sure equipment and staging is aesthetically dressed? - correct answer
Event coordinator
Which of the following has been proven to enhance signage comprehension? - correct answer
Incorporating graphics
Wayfinding is the science dealing with symbolic signal aspects. True or False - correct answer False
Production values and technology should be added to an event when ____. - correct answer it
enhances communication objectives
What would be the event coordinator's primary safeguard against the breakdown of production
technology? - correct answer Adequate installation time
The three dimensions of lighting are ____. - correct answer intensity, color and location
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