Summary
Summary AQA A Level Media Studies - The Voice (Online Media)
- Institution
- AQA
Paper 2 - Online Media, you will learn about 'The Voice' and these condensed notes will help you prepare for your exam
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Content preview
Online Media – The VoiceContext
Founded in 1982
The only British National Afro-Caribbean weekly newspaper operating in the UK
The Voice Newspaper is available nationwide, and a wide reach online including UK, US and Africa
It is owned by The Gleaner
A niche publication targeting Black British community
The Voice has a significant place in the social and historical context of race relations and
representation in Britain, launching in 1982 in the wake of Brixton’s race riots
It further develops the understanding of Paul Gilroy’s postcolonial theory
Social / Historical Context
In 1981, the Brixton race riots shone a spotlight on race relations on Britain
The Voice emerged in1982 partly as a result of these riots
- both due to the need to offer a voice and representation to black Briton and also due to a
business loan from Barclays Bank
The bank was keen at the time to improve their reputation with the black community due to
investments in Apartheid South Africa
Homepage
- Shows the range of topics that the newspaper covers (from Sports to education)
- The diverse range of content covered in the menu bar highlights The Voice's ability to cover
a wide selection of news to provide their readership with a well-rounded perception of
current affairs
Providing updates on careers and education is indicative of the fact that The Voice encourage their
target audience to engage with the world around them and use it to their advantage - to better
improve their lifestyle in the long run
, Sub-menu bar for the Lifestyle section
- Health, food, female, travel
- These items in the sub-menu bar reflect the various interests of the Afro-Caribbean
community that this publication is aimed towards
The fact that the lifestyle section also includes news on "fostering and adoption" suggests that The
Voice community are not only invested in improving their own lifestyles, but are also encouraged to
improve the lifestyles of others around them
Usain Bolt: "I don't think that London has proper Jamaican food"
- Soft news story but I think that it covers the idea that for a long time, black communities
have often been underrepresented - in the media and in the areas where they may live
e.g. not having access to the food and home-cooking that they are used to may actually emphasise
how little they feel they fit into their society
Tips on Taking Control of Your Life
- Encouraging the black community to adopt a positive attitude and create positive changes in
their lives, regardless of any negativity that they may be surrounded by
- Encouraging their readership to engage with a healthy lifestyle rather than settling for a
lifestyle full of bad habits
Black Panther Star appointed UN Goodwill ambassador
- Having black celebrities such as Danai Gurira being recognised and given important
(leadership) roles in the society encourages the more local black communities that they can
do impressive things to better the community
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