Summary
Summary AQA A Level Media Studies - Teen Vogue (Online Media)
- Institution
- AQA
Paper 2 - Online Media, you will learn about 'Teen Vogue' and these condensed notes will help you prepare for your exam
[Show more]
5 reviews
By: ecekb • 2 year ago
By: hubblebecca • 2 year ago
By: judahwainwright • 2 year ago
By: emmanorman83 • 2 year ago
By: tahi • 3 year ago
Content preview
Online Media – Teen VogueContext
Print publication until 2017 due to decline
Initially fashion and beauty, now includes more politics/current affairs
Spin off from sister magazine Vogue targeting – ABC1 (16-29)
Institutional synergy hopes the target audience will ‘evolve’ into becoming readers of Vogue
Funded by publisher Conde Nast – global multimedia corporation
2003 – launched targeting teenage girls
2015 – declining sales, focused on digital content
2017 – became online only
2019 – Marie Curie become online, can’t compete against technology
Considers itself as a ‘woke brand’
- Raises awareness of issues concerning social justice
Covers racism, politics, gender identity
Online Growth
Digital director – Phillip Picardi
2016 – grew from 2.9M to 7.9M
2017 – surpassed 10M
Facebook – 6M likes
Twitter – 3.5M followers
Typography
- bold in some places, could challenge stereotypes because girls are becoming bolder in their
views
- however, the naturalness can connote that it is conforming to the stereotype of girls and
their interests
- medium size, could connote that they are trying to get the stories across in a bigger way
than they would with a smaller font
, Homepage
- shows trending, updated numerous times across the week to keep consumers updated
House style
- colours that are associated with girls, font being neutral which can conform to the female
stereotype
Images
- pink, colourful, of flowers, bags, perfume and makeup
Trending section
- mainly on women, or with their boyfriend
Layout
- different links, news and politics, fashion, entertainment, beauty, lifestyle, wellness and
homecoming
- a relatively minimal, restrained design to address the audience, reinforcing the seriousness
of some of the issues covered
- the colours of each link are associated with girls, appealing to them more
Beauty section
- mode of address is informal, acting like your friend with the slang
“TBQH” + “Insta-worthy”
Narrative
- through the stories they use
- some are educational and informative
some are used for own entertainment and interests, suggesting the website is diverse and provides
such a variety of stories that people can provide their own narrative
Social media links
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller amirakhx. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £3.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
50843 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now