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  7. Unit 1 MEST1 - Investigating Media

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Media Studies - *9 Mark Questions*
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9 mark questions based on Bioshock, Empire, Fendi Perfume, Kendall Jenner, Marissa Saroca, Maybelline, Patek Watch and TV. It has answers in bullet points too. The official AQA website does not provide you with many exemplar papers, so tackling these will help you achieve a higher grade!

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  • April 4, 2020
  • 16
  • 2019/2020
  • Answers
  • Unknown

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Analyse Figure 1 using the following semiotic ideas:
signs / signifiers (9 marks)




What signs can you spot?

Youth

,  Desirable and linked to dominant ideology of beauty standards

White, heterosexual and cis-female

 Dominant ideology of femininity

Make up, hair and nails

 Heavy makeup, blow dry and manicure – made to look natural but actually very superficial
and high maintenance
 Beauty is “effortless” on the surface but actually requires multiple products

Surrounded by images of men

 Heteronormative view of desirability

Signs of wealth

 Décor, jewellery, gold photo frames

Romantic gifts

 Flowers, chocolates, jewellery



What do they signify?



Heteronormativity

 Promotes heterosexual romance as the “normal” standard to aspire to – “everyone wants a
boyfriend!”

Traditional (American) gender roles

 Men pictured with footballs, athletic wear and preppy knotted sweaters – symbols of
traditional, middle-class (white collar) masculinity.

Consumerism

 Material products are a sign of success and will provide happiness and security.

Capitalism

 Wealth is a sign of success




Analyse Figure 1 using the following semiotic ideas:

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