Sports Management Exam#1 || with Errorless Solutions
100%.
Managing Sport in the 21st Century correct answers *sponsorships
*logos
*professional, collegiate, & starting children out in the sport
*colors
*excitement
* parents
* cannot predict sport
*audience
*facilities
*athletes
*equipment
*competition
*uniforms
*coaching
What is Sport? Council of Europe correct answers "All forms of physical activity which through
casual (informal) or organized participation, aim at expressing or improving physical fitness and
mental well being, forming social relationships or obtaining results in competition at all levels"
What is Sport? Pitts, Fielding, Miller correct answers "Any activity, experience, or business
enterprise for which the primary focus is fitness, recreation, athletics, and leisure related"
Different Kinds of Sports correct answers Nascar, basketball, cheerleading, videogames, X
games
How do you think this major is unique or different? correct answers *adapt to issues/problems
* public relations
*staying on top of new trends (social media)
* have to think of new ways to bring in new audience members in
*can't guarantee customer satisfaction
*social (brings people together)
*financial structure
What skills are necessary to succeed in this major that you
may not need in other majors? correct answers *communication
*networking
How can sports bring people together in a time of
crisis? (i.e.) Hurricane Katrina correct answers *sports uplift your spirits, unpredictable thing
you put your faith and if it makes it, then anything can happen
*distraction
* people rally behind (great PR)
, * rivalries between teams ( come together)
How do you think the New Orleans Saints have
contributed to the re-building of the city? correct answers *volunteering
Sport Management correct answers " All people, activities, businesses, and organizations
involved in producing, facilitating, promoting, or organizing any product that is sport, fitness,
and recreation related" -Pitts, Fielding, Miller
NASSM correct answers sport management programs
Sport vs. Sports, Management vs. Administration correct answers *housed in different
departments, different philosophies, etc.
*counterproductive to debate
Unique components of sport management correct answers *sport marketing= the sport product
1.Aspects of sport are intangible. (hard to sell)
2.Sport is subjective and heterogeneous b/c the impressions, experiences, and interpretations may
vary.
3.Sports are inconsistent and unpredictable. (calls made)
4.Sport is consumed as it's produced.( be ready for the unexpected i.e. backboards breaking- how
are you going to entertain audience during that time?)
5.Sport involves emotion.
Sport Enterprise Financial Structures: correct answers *revenue comes from TV rights,
concessions, road game guarantees, parking, and merchandise
NCAA breakdown
*81% TV & Marketing rights and fees
* 11% championships
*4% investments
*2% NIT, LLC, Eligibility Center
*1% sales and services
*1% contributions and facilities
Sport Fan Loyalty Index correct answers * measures all the teams in the MLB, NBA,
NHL, and NFL provides apples-to-apples comparisons of the emotional intensity with which
fans within a team's local area support the home team versus corresponding values for fans of
other teams in that market.
* 20% on win/losses
*80% based on pure entertainment, authenticity, fan bonding and history
discretionary funds correct answers money left over after necessary expenditures have been
made
ex: after the bills for rent,food, car payment, and insurance
