Assignment 1 – Aim A
How is social media successfully used in
business?
Myles
,Introduction
In this presentation, I will show you:
• The advantages, disadvantages and risks of
marketing with social media,
• How companies (e.g. Google and Sainsbury’s) use
social media to expand their brand to different
demographics of people, and their use of direct and
indirect advertising,
• How Google and Sainsbury’s interact with their
customers,
• How hashtags are used to increase exposure of posts,
• How Google invests money into paid advertisements
on social media,
• The history and audience profile of Facebook,
Instagram, Twitter (X), LinkedIn and TikTok.
, The advantages of marketing via social media
e easier to reach certain demographics of people – as different age groups and genders tend to use different s
It is a cost-effective way of
advertising products or
services.
anies
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, The disadvantages of marketing via social media
ort-form content (Instagram Reels, YouTube Shorts, TikTok), content may need to be fast-paced as their videos will need to stand o
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edia content may decrease the youth’s attention span further (due to the videos being fast-paced) – so there is an et