BUAD 453 AOLA EXAM REPORTED QUESTIONS WITH ALL CORRECT ANSWERS
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Module
BUAD 453 AOLA
Institution
BUAD 453 AOLA
BUAD 453 AOLA EXAM REPORTED QUESTIONS WITH ALL CORRECT ANSWERS
Which firm had the largest number of stores in Q5?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - Answer-All answers are acceptable.
Which firm do you think had the lowest average pe...
BUAD 453 AOLA EXAM REPORTED
QUESTIONS WITH ALL CORRECT
ANSWERS
Which firm had the largest number of stores in Q5?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - Answer-All answers are acceptable.
Which firm do you think had the lowest average per unit production cost?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - Answer-b. Oh, Wheely?
Which firm had the highest financial performance score on the Q5 balanced scorecard?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - Answer-d. All I do is Schwinn
Which firm had the highest average sales price across all brands?
a. Ridin' Dirty ($1,453)
b. Oh, Wheely? ($1,587)
c. LyfeCycles ($1,600)
d. All I do is Schwinn ($1,445)
e. Cycle of Life ($1,518) - Answer-c. LyfeCycles ($1,600)
Which firm had the lowest average sales price across all brands?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
, d. All I do is Schwinn
e. Cycle of Life - Answer-d. All I do is Schwinn ($1,445)
Consider all of the brands that appeal to your primary segment (brand judgement = 68
or greater). Which firm had the lowest price among this set of brands?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - Answer-d. All I do is Schwinn
Which firm spent the most on paid search engine marketing in Q5?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - Answer-d. All I do is Schwinn - Oh, Wheely? (Tim)
Which firm created the largest number of active web pages in Q5?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - Answer-Ridin' Dirty
What do you think will happen in Q6.
Which firm WILL have the highest ad judgment in your primary target segment?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
e. Cycle of Life - Answer-Oh, Wheely?
What do you think will happen in Q6.
Which firm will have the highest brand rating in your primary target segment?
a. Ridin' Dirty
b. Oh, Wheely?
c. LyfeCycles
d. All I do is Schwinn
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