100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
Hospitality Marketing - Chapter 1: Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism Question and answers already passed £10.89
Hospitality Marketing - Chapter 1: Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism Question and answers already passed
4 views 0 purchase
Module
MCS 1000
Institution
MCS 1000
Hospitality Marketing - Chapter 1: Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism Question and answers already passed
It is wise for a company to assess a customer's:
A. long-term financial success.
B. long-term value.
C. number of complaints.
D. shor...
Hospitality Marketing - Chapter 1:
Creating Customer Value and
Engagement Through Marketing for
Hospitality and Tourism Question and
answers already passed
It is wise for a company to assess a customer's:
A. long-term financial success.
B. long-term value.
C. number of complaints.
D. short-term value. - correct answer ✔B. long-term value
When customers are satisfied, they:
A. write a lot of complaints on social media.
B. lose their loyalty to the company.
C. will pay a fair price for the product.
D. would like to work for the company. - correct answer ✔C. will pay a fair
price for the product.
Marketing mix includes the following four elements:
A. product, price, property, and promotion
B. product, price, distribution, and promotion
C. product, distribution, people, and promotion
, D. product, people, distribution, and property - correct answer ✔B. product,
price, distribution, and promotion
If we want selling and promotion to be effective, a marketer has to first:
A. Determine the desired return-on-investment of the company's promotional
effort.
B. Define customer targets
C. Set up an advertising budget
D. Determine which social media he/she should target - correct answer ✔B.
Define customer targets
Marketing is the art and science of finding, _______, and growing profitable
customers.
A. contacting
B. stimulating
C. retaining
D. analyzing - correct answer ✔C. retaining
The set of tools that work together to produce satisfied customers is called:
A. marketing mix
B. advertising
C. promotion
D. marketing environment - correct answer ✔A. marketing mix
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller flyhigher329. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £10.89. You're not tied to anything after your purchase.
