Marketing 1000 Question and answers verified to pass.
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Module
MCS 1000
Institution
MCS 1000
Marketing 1000 Question and answers verified to pass
A(n) ____ is the ultimate user of a good or service.
a. stakeholder
b. market
c. target market
d. marketer
e. consumer - correct answer e. consumer
_____ is about delivering value to everyone who is affected by a transaction.
a. de...
marketing 1000 question and answers verified to pa
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Marketing 1000 Question and answers
verified to pass
A(n) ____ is the ultimate user of a good or service.
a. stakeholder
b. market
c. target market
d. marketer
e. consumer - correct answer ✔e. consumer
_____ is about delivering value to everyone who is affected by a transaction.
a. demand
b. competitive advantage
c. marketing
d. exchange
e. the value chain - correct answer ✔c. marketing
Companies that have a ______ orientation tend to be more successful at
making one-time sales than at building repeat business.
a. consumer
b. marketing
c. selling
d. societal
e. relationship - correct answer ✔c. selling
, Marketing of goods and services from one organization to the other is
called____
a. social marketer
b. business-to-business marketing
c. e-commerce marketer
d. marketing planner
e. instapreneur - correct answer ✔b. business to business marketing
Coca-Cola's unique and skillful marketing communications represent the
company's____
a. consumer-generated value
b. production orientation
c. distinctive competency
d. return on investments
e. lifetime value - correct answer ✔c. distinctive competency
Which of the following is a true statement about business planning?
a. business planning involved taking action before developing objectives
b. business planning is an ongoing process
c. business planning is concerned with the long term but not the short term
d. business planning is concerned with the short term but not the long term
e. business planning takes place after development of the marketing plan -
correct answer ✔b. business planning is an ongoing process
The three levels of business planning are_____
a. managerial, operational, promotional
b. strategic, functional, operational
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