MCS 1000, Chapter 1 (Unit 1 and 2) Questions with complete solution
4 views 0 purchase
Module
MCS 1000
Institution
MCS 1000
MCS 1000, Chapter 1 (Unit 1 and 2) Questions with complete solution
Marketing - correct answer activity of creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large
1. Two or more parties with unsatisfied needs
2. des...
MCS 1000, Chapter 1 (Unit 1 and 2)
Questions with complete solution
Marketing - correct answer ✔activity of creating, communicating, delivering
and exchanging offerings that benefit the organization, its stakeholders and
society at large
1. Two or more parties with unsatisfied needs
2. desire and ability on their part to be satisfied
3. a way of parties to communicate
4. something to exchange - correct answer ✔requirements for marketing to
occur
Market - correct answer ✔people with the desire and ability to buy specific
product
Social Marketing - correct answer ✔designed to influence the behaviour of
individuals in which the benefits od those behaviour accrue to those
individuals or to society in general and not to the marketer
Ultimate consumers - correct answer ✔all people who use the goods and
services purchased for a household
organizational buyers - correct answer ✔maufacturers, wholesalers,
retailers, and government agencies that buy goods and services for their own
use
target market - correct answer ✔one or specific groups of potential
consumers towards which an organization directs its marketing program
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller flyhigher329. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £11.32. You're not tied to anything after your purchase.
