MCS 1000 Chapter 9 Question and answers rated A+
The written document that converts positioning ideas into a simple sentence is called a(n)...
A) Unique selling proposition
B) Target market profile
C) Positioning statement
D) Market plan - correct answer C) Positioning statement
_______...
MCS 1000 Chapter 9 Question and
answers rated A+
The written document that converts positioning ideas into a simple sentence is
called a(n)...
A) Unique selling proposition
B) Target market profile
C) Positioning statement
D) Market plan - correct answer ✔C) Positioning statement
________________ segmentation organizes prospective customers into
groups on the basis of where they live or work. - correct answer
✔Geographic
List the steps of the segmenting and targeting process (put the first step on
top). - correct answer ✔1) Group potential buyers in to segments
2) Group products to be sold into categories
3) Develop a product-market grid and estimate size of markets
4) Select target markets
5) Take marketing actions to reach target markets
Market segmentation is the process of dividing the market into groups of
customers who are similar in which two of the following respects? Check all
that apply.
A) They are previous customers
B) They lack socializing behaviours
C) They will respond similarly to a marketing action
,D) They have common needs - correct answer ✔C) They will respond
similarly to a marketing action
D) They have common needs
Demographic, psychographic, and geographic are?
A) Tools for estimating market size
B) Bases to segment consumer markets
C) Criteria for selecting target markets
D) Axes for positioning maps - correct answer ✔B) Bases to segment
consumer markets
_______________ segmentation groups consumers according to some
objective physical, measurable or other classification attribute of prospective
customers. - correct answer ✔Demographic
Which two of the following are true of product positioning?
A) It exists in the mind of the consumer
B) Once established, it is permanent
C) It requires consideration of the price of the product
D) It is in relation to competitive products - correct answer ✔A) It exists in the
mind of the consumer
D) It is in relation to competitive products
The most important consideration when determining the best segmentation
approach is?
A) Potential for increased profit
B) Similarity of potential buyers within a segment
C) Short term sales potential
, D) Simplicity of assigning buyers to a segment - correct answer ✔A)
Potential for increased profit
_______________ segmentation groups consumers on the basis of some
observable actions such as usage rate or importance of product features -
correct answer ✔Behavioural
The total sales of a product that a firm expects to sell during a specified time
period under specified environmental conditions and its own marketing efforts
is known as a
A) Sales forecast
B) Sensitivity analysis
C) Marketing driver
D) Purchase prediction - correct answer ✔Sales forecast
After developing a market-product grid and estimating market sizes, the
marketer should select
A) Target markets
B) Competitors
C) Repositioning strategies
D) Product groupings - correct answer ✔A) Target markets
The purpose of developing a market-product grid is to trigger
_______________ to increase sales and profits
A) Marketing actions
B) Repositioning efforts
C) Creation of market segments
D) Perceptual mapping - correct answer ✔A) Marketing actions
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