MSC 1000 CHAPTER 16 Question and answers 100% correct
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Module
MCS 1000
Institution
MCS 1000
MSC 1000 CHAPTER 16 Question and answers 100% correct
Six elements of communication - correct answer -a source
-a message
-a channel of communication
-a receiver
-encoding
-decoding
Promotional mix - correct answer the combination of one or more of these communication tools: adve...
MSC 1000 CHAPTER 16 Question and
answers 100% correct
Six elements of communication - correct answer ✔-a source
-a message
-a channel of communication
-a receiver
-encoding
-decoding
Promotional mix - correct answer ✔the combination of one or more of these
communication tools: advertising, personal selling, sales promotion, public
relations, and direct marketing
Personal selling - correct answer ✔he 2 way flow of communication between
a buyer and seller, often in a face to face encounter designed to influence the
purchase decision
Public relations - correct answer ✔a form of communication management
that seeks to influence the feelings, opinions or beliefs held by consumers,
prospective customers, shareholders, and other publics about a company and
its products
Push strategy - correct answer ✔directing the promotional mix of channel
members to gain their cooperation in ordering and stocking a product
Pull strategy - correct answer ✔directing the promotional mix at ultimate
consumers to encourage them to ask the retailer for the product
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