CapSim Questions with correct Answers
What are the 4 buying criteria within each market segment?
1. Price
2. MTBF (Mean Time Before Failure)
3. Age
4. Positioning
Every year, what direction (increase or decrease) do customers demand for performance?
Increased
Every year, what di...
CapSim Questions with correct Answers
What are the 4 buying criteria within each market segment? - answer 1. Price
2. MTBF (Mean Time Before Failure)
3. Age
4. Positioning
Every year, what direction (increase or decrease) do customers demand for
performance? - answer Increased
Every year, what direction (increase or decrease) do customers demand for size? -
answer Decreased
Where within the fine cut circle do low tech customers want their product to fall? -
answer Right in the middle (0.0)
Where within the fine cut circle do high tech customers want their product fall? - answer
Bottom right (1.4)
What is the growth rate of Low Tech products? - answer 10%
What is the growth rate of high tech products? - answer 20%
Out of the 4 criteria, what are the 2 most important to low tech customers? - answer
1. Price
2. Age
What is the prime age that low tech customers want their sensor at? - answer 3
years
Out of the 4 criteria, what are the 2 most important to high tech customers? - answer
1. Ideal Position
2. Age
What is the ideal position for sensors for high tech customers? - answer High
performance and small size (Bottom right of perceptual map)
What are the 2 axis on a perceptual map? - answer 1. Size
2. Performance
What are the 4 main decision departments on the CapSim simulation (in order)? -
answer 1. Research and Development (R&D)
2. Marketing
3. Production
4. Finance
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