CAPSIM Test 1 Questions and Answers
Four buying criteria and which criteria are most important to each segment. Of these four, which change every year in terms of what the market desires and by how much. Which do not change each year?
Price: Most important to the Low End Segment. Changes each yea...
CAPSIM Test 1 Questions and Answers
Four buying criteria and which criteria are most important to each segment. Of these
four, which change every year in terms of what the market desires and by how much.
Which do not change each year? - answer Price: Most important to the Low End
Segment. Changes each year by $0.50.
Age: Most important to the Traditional Segment. Does not change each year. Changes
when you change positioning
MTBF: Most important to the Performance Segment. Does not change each year.
Positioning: Most important to the High End Segment and the Size Segment. Demand
changes each year.
Segment growth rates - answer 5.)Traditional 9.2%
4.)Low End 11.7%
3.)High End 16.2%
1.) Performance 19.8%
2.) Size 18.3%
Emergency loans - cause and cost - answer If you manage your cash position poorly
and run out of cash, the simulation will give you an emergency loan to cover the
shortfall. You will receive the exact amount of your shortfall. However, there is a 7.5%
penalty fee on top of the loan amount.
What two elements make up the "Positioning" criteria? - answer Size and
performance
What is a perceptual map and how do positions change over time in Capsim? - answer
A perceptual map is a tool that tracks the position of their products and those of their
competitors. Over time, positions begin to drift down and too the right each year
Preferred ranges for MTBF and Price. How much demand is lost if you go above or
below the preferred ranges? - answer Price: Every segment has a $10.00 price
range. Customers prefer products towards the bottom of the range. Price ranges in all
segments drop $0.50 per year.
MTBF: Each segment has a 5,000 hour range for MTBF. Customers prefer products
towards the top of the range. Demand scores fall rapidly if beneath the range. Will lose
20% of their customer survey score.
For R&D Projects - answer -Impact of decisions on material cost.
Positioning affects material costs. The more advanced the positioning, the higher the
cost.
-Project length and what all impacts the length of project
Project lengths can be as short as three months or as long as three years. Project
lengths will increase when the company puts two or more products into R&D at the
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