Capsim (Test 1) Questions and Answers
FastTrack Report - answer extensive year-end report. includes customer buying
patterns, product positioning, and public financial records
Buying Criteria - answer price, age, mtbf, and positioning
mtbf (mean time before failure) - answer high tech prefers high mtbf
Low tech is ok with lower
Positioning - answer size and performance of product.
The perceptual map - answer size on vertical axis
Performance on x axis
Low tech circle on top
ideal spots on perceptual map - answer Low tech: middle of circle
High tech: bottom right corner of circle
Outside Dashed circles - answer no one is going to buy the product
Year by year buying criteria - answer positioning changes every year, the others
always remain the same.
Rough cut circles radius - answer 4 units
Accounts recieveable - answer sets the amount of time customers have to pay for
their purchases
Awareness - answer who knows about it
accessibility - answer how easy can you get the product
R&D - answer oversees invention and redesign. changing size or performance
Low tech movement rate vs high tech - answer low .7
high 1.0
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