Capsim Exam Questions and Solutions
What is the Capstone Courier?
an extensive year-end report of the sensor industry
What does the capstone courier include?
customer buying patterns, product positioning, public financial records
Where is the courier available?
from the capstone s...
Capsim Exam Questions and Solutions
What is the Capstone Courier? - answer an extensive year-end report of the sensor
industry
What does the capstone courier include? - answer customer buying patterns,
product positioning, public financial records
Where is the courier available? - answer from the capstone spreadsheet and on the
website after logging into the simulation through reports link
What are proformas? - answer are projections for the upcoming year and will help
you envision the impacts of pending decisions and sales forecasts
What are annual reports? - answer the results from the previous year. will help
analyze last year's results
What is the capstone spreadsheet? - answer nerve center of the company where
you formulate and finalize management decisions for every department
What are the four main departments or function areas? - answer research and
development, marketing, production, and finance
Research and development - answer invent and revise products that appeal to your
customers changing needs
Marketing - answer prices and promotes the products. interacts with customers via
sales force and distrubution system. Responsible for sales forecasts
Production - answer predicts how many units will be manufactured during the year.
Also responsible for buying and selling production lines
finance - answer make sure the company has the financial resources it needs to run
through the year. can raise money via one-year bank notes, 10-years bonds or stock
issues.
How can finance raise money? - answer the department can issue stock dividends,
buy back stock or retire bonds before their due dates
R&D and marketing - answer these work together to make sure products meet
customer expectations
R&D Production - answer these work together to ensure assembly lines are
purchased for new products.
, marketing and production - answer make sure manufacturing quantities are in line
with forecasts
marketing market growth projections also help production determine appropriate levels
of capacity
finance and production - answer the production tells finance if it needs money for
additional equipment
if finance can not raise money, it can tell production to scale back its requests or
perhaps sell idle capacity
finance and all departments - answer Finance Department acts as a watchdog over
company expenditures
should review marketing and production decisions
decision audit - answer a complete trail of all team decisions saved. Available on the
website by clicking the "Decision Audit" link.
Different segments - answer traditional
low end
high end
performance
size
buying criteria - answer price
age
mean time before failure (MTBF)
positioning
price - answer each segment has different price exepctations
age - answer length of time the product was invented or revised
one segment might want brand-new technology wile another might prefer proven
technology that has been in the market for years
MTBF - answer rating reliability measured in hours
some prefer higher while others prefer lower
positioning - answer combining size and performance
perceptual map - answer marketers developed a tool to track the position of their
products and those of their competitors
measures size on the vertical axis and performance on the horizontal axis
What happens to customer perception if product positions are outside the circle of the
map? - answer they will refuse to buy the product
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