CAPSIM* Questions and Solutions
In Capstone, there are _____ basic strategies for starting your own strategy.
6
The _____ is a marketing tool used to track the position of the company's products against those of the competitors.
Perceptual Map
Hours
The Mean Time Before Failure is...
CAPSIM* Questions and Solutions
In Capstone, there are _____ basic strategies for starting your own strategy. - answer
6
The _____ is a marketing tool used to track the position of the company's products
against those of the competitors. - answer Perceptual Map
Hours - answer The Mean Time Before Failure is measured in _____.
Project Length - answer - The product's automation level on the production line.
- The # of R&D projects underway at the same time.
- The proximity of the product's new location to an existing product in your company's
line.
These factors drive _______________.
Math and Logic - answer Forecasting sales requires _____ and _____.
Buying Criteria - answer The _____ are Price, Positioning, Age, and MTBF
Customer survey scores are calculated _____ times per year. - answer 12
Price ranges in all segments drop by _____ much per year? - answer $0.50
The _____ report of the Capstone Courier can help you diagnose stock outs and their
impacts. - answer Market Share
Financial, Internal Business Process, Customer, Learning and Growth - answer
Balance Scorecard allows companies to gauge their performance by assessing
measures in these categories.
Age of a Product - answer _____ is the length of time since a product was revised or
invented.
Positioning and Price - answer _____ and _____ change every year. Age and MTBF
criteria always remain the same.
,Positioning and price change every year. _____ criteria always remain the same. -
answer Age and MTBF
Ideal Spot - answer The _____ is the position on the Perceptual Map where demand
is highest.
Market Segment - answer A _____ is a group of customers who have similar needs.
5 Market Segments - answer The _____ are Traditional, Low End, High End,
Performance and Size.
Increased - answer Each year, customers demand ___________ performance and
decreased size.
Decreased - answer Each year, customers demand increased performance and
___________ size.
The ___________ segment has the fastest drift rate. - answer performance
Low End - answer The _________ segment has the slowest drift rate.
Each month during the year, the segment drifts _____ of the distance from the starting
position to the ending position. - answer 1/12th
Segments are moving - answer Some ideal spots are ahead of the segment centers
because _____.
Traditional and Low End - answer The __________ and ____________ sell more
units than the high technology segments, High End, Performance and Size.
Growth rates for each of the segments can be found in the _________. - answer
Capstone Courier
Traditional - answer ___________ market segment seeks proven products at a
modest price.
Age - answer The most important buying criteria for the Traditional segment is
_____.
MTBF - answer The least important buying criteria for the Traditional segment is
_____.
Center - answer The traditional customers give higher position scores to sensors
located in the ______ of the segment circle.
, Low End - answer The ______ market segment seek low prices and well proven
products.
Price - answer The most important buying criteria for the Low End segment is _____.
MTBF - answer The least important buying criteria for the Low End segment is
_____.
Low end customers prefer inexpensive sensors with _____ performance and _____
size. - answer slower, larger
Behind the center - answer The low end customers give higher position scores to
sensors located _____ of the segment circle.
High End - answer _____ market segment seeks cutting-edge technology in
size/performance and new designs.
The most important buying criteria for the high end segment is _____. - answer Ideal
Position
Price - answer The least important buying criteria for the high end segment is _____.
High, Small - answer High end customers demand cutting edge sensors with _____
performance and _____ size.
Ahead of the center - answer The high end customers give higher position scores to
sensors located _____ of the segment circle.
Performance - answer _____ market segment seeks high reliability and cutting edge
performance technology.
MTBF - answer The most important buying criteria for the performance segment is
_____.
Age - answer The least important buying criteria for the performance segment is
_____.
Size - answer Performance customers emphasize performance over _____.
1 year - answer Performance customers want sensors in the _____ range.
2 year - answer Traditional customers give higher scores to sensors in the _____
range.
7 year - answer Low end customers give higher scores to sensors in the _____
range.
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