Revenue Management for the Hospitality Industry Exam 2/ 93 Q&A
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Module
Revenue Management
Institution
Revenue Management
Revenue Management for the Hospitality Industry Exam 2/ 93 Q&A/ .
Travel Wholesaler - Answer: A large-volume travel industry intermediary who sells to other, smaller-volume travel intermediaries
Global Distribution System (GDS) - Answer: A group of companies that electronically connect trave...
Revenue Management for the Hospitality
Industry Exam 2/ 93 Q&A/ 2024-2025.
Travel Wholesaler - Answer: A large-volume travel industry intermediary who sells to other,
smaller-volume travel intermediaries
Global Distribution System (GDS) - Answer: A group of companies that electronically connect
travel-related businesses such as airlines and hotels with those individuals and companies
seeking to buy from them
Flag - Answer: A hotel's franchise affiliation. Also commonly referred to as a brand
Index Formula - Answer: Performance of Subject (your) Hotel / Performance of competitive set
Hotels
Supply Share (%) - Answer: Available rooms subject hotel / Available rooms comp set (including
subject hotel)
Page 1 of 12
, Demand Share (%) - Answer: Rooms sold subject hotel / Rooms sold by comp set (including
subjects hotel)
Revenue Share (%) - Answer: Rooms revenue generated by a subject hotel / Rooms revenue
generated by a comp set (including subject hotel)
SMERF - Answer: Acronym used to describe Social, Military, Educational, Religious, and
Fraternal buyers of hotel rooms and services. Some hoteliers prefer to use the term Sports as
oppose to Social when identifying their market mix
The European term in use is often MICE
(Meeting, Incentive, Conference, and Event)
Marketing Mix - Answer: The relative proportion of revenue contributed by each of a hotel's
most important guest types (e.g. transient, group, or contact guests)
Ancillary Revenue - Answer: Nonrooms income. Examples include guest's food and beverage
purchases, meeting room rental, AV-related income, parking, spa charges, and activity fees. Also
known as nonrooms revenue
Table Service - Answer: A restaurant style in which guests are served while seated in a dining
area
Product cost percentage (pricing method) - Answer: A pricing method that relies on product
cost percentage targets when determining menu prices
Product Cost % - Answer: Cost of product sold / All product sales
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