C201 Business Acumen Exam Questions
And Solutions
Number the seven steps in the recruiting and interviewing process from first to last. -
ANSWER -1) Define job requirements, 2) Contact and visit colleges for
applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5) Conduct
cand...
C201 Business Acumen Exam Questions
And Solutions
Number the seven steps in the recruiting and interviewing process from first to last. -
ANSWER -1) Define job requirements, 2) Contact and visit colleges for
applicants/interns, 3) Conduct employment tests, 4) Review resumes, 5) Conduct
candidate interviews, 6) Follow up interviews, 7) Hiring determination
Which primary driver does management use for an organization's structure? -
ANSWER -Achievement of company goals
Which step in the organizing process results in management group work activities into
units within the organization? - ANSWER -Departmentalization
A high tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sits. Which type of competitive advantage is this
company leveraging? - ANSWER -Customer loyalty
Which marketing strategy is devoted to maintaining continuous bottom line prices than
relying on short term price cutting tactics such as cents off coupons, rebates, and
special sales? - ANSWER -Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - ANSWER -When demand for the product is
driven by the end user
Which marketing tool is essential to building an effective relationship marketing
campaign? - ANSWER -An affinity program
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? - ANSWER
-Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3
ANSWERs. - ANSWER -Target Market, Sales revenue goals, Plan implementation
timeline (not on list, marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3
ANSWERs - ANSWER -Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior? Choose 3 ANSWERs - ANSWER -Buyers face organizational influences in
, addition to their own preferences, purchasers often invite selected providers to bid on a
purchase, a group or committee often makes decisions
Which three conditions, in a global selling environment, should a small company
leverage to create a competitive advantage? Choose 3 ANSWERs - ANSWER -cultural
homogeneity, mobility of labor, local labor costs
With which two types of products does a marketing strategy rely on advertising more
than personal selling? Choose 2 ANSWERs. - ANSWER -Consumable supplies,
accessories to primary products
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an the lotion as an insect repellent as well. In which three product life cycle
extension strategies did this company engage? Choose 3 ANSWERs - ANSWER -
Adding new users, finding new uses for the product, increasing frequency of use.
What are three ways that an effective brand name can influence consumer product
recognition? Choose 3 ANSWERs - ANSWER -It conveys an image, it depicts
trademark protection, it reflects brand equity.
A customer has purchased a product twice and intends to do so again. Which stage of
brand loyalty is this customer in? - ANSWER -Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service? - ANSWER -retail
Which three tasks are key responsibilities of operations managers? Choose 3
ANSWERs - ANSWER -Planning the overall production process, implementing the
production plan, determine the best layout for the firm's facilities.
Which two characteristics does a Just-In-Time (JIT) System have? Choose 2
ANSWERs - ANSWER -A JIT system seeks to eliminate anything that does not add
value in operations activities, production using JIT reduces a firm's inventory costs.
Which aspect of operations management do the ISO 9000 Standards address? -
ANSWER -Establishment of effective quality systems?
Which manufacturing model uses technology to produce small runs of customized
products cost effectively? - ANSWER -Flexible
Which two of the following distribution channels would take title of the products they
handle? Choose 2 ANSWERs - ANSWER -Limited function merchant wholesaler, full
function merchant wholesaler
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