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Exam (elaborations)

COMM 201 Quiz 4 Questions with All Correct Answers

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  • COMM 201
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  • COMM 201

COMM 201 Quiz 4 Questions with All Correct Answers Marketing that takes place among customers through discussions with one another; Audiences and customers have grown to trust peers or other rating systems in what they say or recommend moreso than businesses themselves. - Answer-Word-of-mouth mar...

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  • December 30, 2024
  • 5
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • COMM 201
  • COMM 201
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COMM 201 Quiz 4 Questions with
All Correct Answers

Marketing that takes place among customers through discussions with one another;
Audiences and customers have grown to trust peers or other rating systems in what
they say or recommend moreso than businesses themselves. - Answer-Word-of-mouth
marketing

Online-only relationship, catfishing, physically present but emotionally absent - Answer-
Making us less social

Heavy multitaskers perform worse on memory and task tests than light multitaskers,
makes it harder to concentrate on longer or more complex tasks - Answer-Making us
dumber

Any new or changing ecology, including those associated with the use of new
technologies - Answer-Strange lands

A group of people who work interdependently with a shared purpose across space,
time, and organization boundaries using technology - Answer-Geographically Dispersed
Teams (GDT)

Our (often physiological) reaction to new people, places, cultures, and technologies -
Answer-Ecoshock

Coping with ecoshock, Getting the job done effectively by dealing with diversity and
change, Maintaining the motivation to keep going - Answer-The three challenges in
strange lands

Forming, Storming, Norming, Performing, Adjourning - Answer-Stages of building a
team

purpose, parameters, and membership are defined - Answer-Forming

intragroup differences and disagreements are confronted - Answer-Storming

team culture, rules, and cohesiveness are developed - Answer-Norming

relevant outcomes are achieved - Answer-Performing

, dissolution or renewal - Answer-Adjourning

Microcultures and sense of presence - Answer-Strategies for working with GDTs

Specify how a particular team is going to conduct its affairs. Not necessarily your way or
their way, but a third way of doing things. - Answer-Microcultures

The experience we all have in strange lands anywhere in which we have a heightened
awareness of everything around us. In GDTs, involvement can help foster sense of
presence by helping to overcome distracting effects of technologies used. - Answer-
Sense of presencee

Individualism/Collectivism
Direct/Indirect (High or Low Context)
Monochronic/Polychronic
High/Low Power Distance
High/Low Uncertainty Avoidance - Answer-Dimensions of culture

Focus on the individual or focus on the group/collective? Online environments tend to
be task focused with restricted opportunities for a full range of more social, relationship
development and continuity activity. Can be harder for those who come from collectivist
cultures. - Answer-Individualism/Collectivism

Focused on themselvess - Answer-Individualism

Focused on their family/team - Answer-Collectivism

The directness of online messages, with limited opportunity to monitor their impact on
teammates or means of buffering the impact through nonverbal cues can, of course,
come through as abrasive, even in Western cultures ± as anyone who has felt ``flamed''
can attest - Answer-Directness/indirectness (high/low context)

Some of the technologies of Teleland are more supportive of a monochronic structuring
of activity chat/ meeting rooms, videoconferencing, e-mail); others are just as supportive
of polychronic structuring asynchronous discussion forums or bulletin boards). -
Answer-Monochronic/Polychronic

A message where the meaning in the context and not the message (low amount of
words) - Answer-High context

A message that is in the message and not in the context (high amount of words) -
Answer-Low context

Want things done one at a time - Answer-Monochronic

Doing things all at the same time all different things - Answer-Polychronic

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